Six Flags [FUN] Corporate Discussion Thread

[tndank]

3 hours ago, SoCalJasonland said:

Which park are you speaking about?  It is $100 at Knotts and $350 at Magic Mountain for Prestige Passes All-Park Add Ons with no recent changes.

 

Sincere apologies.  I'm talking Legacy Six Flags parks.   SFoG, SF Great America, SF Great Adventure, Fiesta Texas etc.  I'm surprised MM is still $350.  That'll be interesting to watch.  Is that the only one with a CF park really close?

[SoCalJasonland]

18 hours ago, tndank said:

Sincere apologies.  I'm talking Legacy Six Flags parks.   SFoG, SF Great America, SF Great Adventure, Fiesta Texas etc.  I'm surprised MM is still $350.  That'll be interesting to watch.  Is that the only one with a CF park really close?

All number rounded up to nearest dollar:

OriginalIy, I checked Frontier City and they were down to $100 for Prestige + $225 for an All-Parks or $325 total and I figured that they were one of the smaller in the chain.    Magic Mountain is still $120 Prestige + $350 All-Parks or $470 total with no 2 guest passes so I am going to stick with Knott's for $375 Prestige + $100 All-Parks or $475 with 2 guest passes.  

I just tried SFOG from California web location and got $100 Prestige + $215 All Parks and

SFOT $120 Prestige + $205 All Parks, so I think they are all over the place and don't know what is going on.  It makes sense that the only top corporate position that came from legacy Six Flags was Chief Technology Officer.  It also seems like they want at least $300 from someone from California location to get all the parks.

Thanks for responding to my post tndank

[tndank]

It does appear there is no activation process this year. Seems you can buy from anywhere if you don't care about BAF or other possible home park only perks. 

[SoCalJasonland]

I guess I am stupid.  I think I stated at one point that a Knotts Prestige + All Parks came with 2 guest passes but a SFMM did not, but it is the legacy Six Flags Prestige All Parks add on that gives you the 2 guest passes and not the Prestige pass by itself.  This is backwards from Cedar Fair legacy parks where the Prestige Pass is the more expensive portion of the pass and comes with the guest tickets.  Doh!

 

 

[Arthur_Seaton]

I can't wrap my head around much of this as the difference between "gold" and "prestige" seems negligible to me. I mostly just visit SFMM and Knott's but live part-time within reach of SFOT. I seem to recall paying a little over $100 for a Knott's season pass and a little under $100 for a SF season pass. So, same prices really? It's also the case that non-SFOT locations are much more expensive?

Is there an argument to be made for the "prestige" over the "gold" that I'm missing? One "skip the line" per visit would be nice, but I rarely go near these places on busy days. I don't need preferred parking because I don't mind a bit of a hike through a parking lot. I think I've had "VIP Entrance" for a couple of of years but have completely forgotten it's a thing every time. 15% off food / merch doesn't affect me since I generally steer clear of both theme park food and theme park couture.

[tndank]

For you, Arthur, I don't think there is a reason for the prestige.  True for most I would imagine.  Plenty of scenarios where it could make sense. Families getting one, people with many short visits during the year, etc.

 

[SoCalJasonland]

I just compared meals, line skipping, rentals, and photos benefits and even those do not transfer across the chains in 2025.  This is kind of screwed up.  The All Parks is good for both chains but your season meals is only good at your legacy chain, etc...

So if I want season meals, drinks, all parks, line cutting, etc, then I do need 2 separate legacy passes with 2 all-parks and 2 legacy meals, 2 legacy drinks, 2 legacy all parks line skipping, and 2 legacy of everything else at the brand new combined Six Flags?  I hate this company already

Per Knotts - "2025 SEASON PASS FAST LANE PLUS ADD-ON - ALL PARK*

Valid at ANY Cedar Fair* Park in 2025

Enjoy priority boarding on select rides including HangTime, Silver Bullet and GhostRider. Valid for one FAST LANE wristband per visit during the 2025 season, plus get the rest of 2024 for free! Wristbands are non-transferrable and are valid for the Passholder only.

*Only valid at legacy Cedar Fair parks (except Schlitterbahn New Braunfels), not valid at legacy Six Flags parks. Refer to the terms and conditions for a full list of valid parks.Not valid during Knott's Scary Farm, park buyouts, special ticket events, or for Fright Lane."

 

Per SFMM - "2025 National Season THE FLASH Pass - Ultimate

BIGGEST SALE OF THE YEAR!

Add THE FLASH Pass ULTIMATE to an ALL PARKS INCLUDED admission pass to enjoy immediate access to the priority boarding lane on our most popular attractions EVERY TIME you visit a Legacy Six Flags Theme Park! The selected service level is only valid for the number of guests purchased. Guest must fully complete riding a reserved attraction before checking in for their next ready reservation.

By purchasing, you agree to the following terms:

National All Season THE FLASH Pass does not provide entry to all locations and entry is determined by your associated admission pass. Admission pass must be gate scanned in order to use THE FLASH Pass.

Must add the National All Season THE FLASH Pass to your associated Gold Or Prestige Pass with All Park Passport, Legacy Membership or Six Flags Plus Membership.

THE FLASH Pass expires 01/03/2026.

Only valid for THE FLASH Pass ULTIMATE for one (1) passholder. You may add additional guests daily for an additional fee.

A mobile device with internet access is required to utilize THE FLASH Pass

Valid at the following Six Flags Theme Parks: Magic Mountain, America, Discovery Kingdom, Fiesta Texas, Great America, Great Adventure, La Ronde, New England, Over Georgia, Over Texas, St. Louis, White Water.

Blackout dates may apply.

2025 All Season THE FLASH Pass may also be used for the remainder of the 2024 season."

[TEDodd]

2 minutes ago, SoCalJasonland said:

I just compared meals, line skipping, rentals, and photos benefits and even those do not transfer across the chains in 2025.  This is kind of screwed up.  The All Parks is good for both chains but your season meals is only good at your legacy chain, etc...

It's basically still 2 separate chains other than the basic admission & parking.

Of the non shared items the only one that really irks me is meals since I don't do any of the other stuff.

But it still comes out to and extra $300+ to add the other all park pass and meals just to get meals at the 2nd chain.

The all park pass sounds good at first glance but if you plan to eat at the park too it's suddenly not a great deal. (Or if you do fast pass or photos)

I was really considering getting a pass again with merger and a single pass option in the $200 range, but after looking closer seems less likely.

 

[larrygator]

My guess regarding the meal plans not working across all parks and only tied to legacy parks is be tied into two elements that need to be worked through.

The new entity wants to evaluate the two different existing options before moving forward which a standardized plan in 2026.  Increasing the overall cost in creating an All Park Food Pass could skew the results.

Secondly, current contracts in place with outside vendors will need to be renegotiated and re-evaluated. and management can't make a rash decision right away. 

I would expect some type of all park food plan in the future, but at an increased cost.

Consolidation and consistency are being worked on currently in pricing but additional benefits of the merger from a business standpoint will come into play with the consolidation of food, vendor selection and licensing further down the road.

 

Also for those in the NY Metro area I just did a quick pricing comparison to buy a 2025 All Park Pass from local parks. during the current sale.

I usually get a SFGADV pass, but I plan to still travel to SFNE and Great Escape next week. Also looked at Dorney since, if I haven't been on the new coaster yet and if I get the pass there I can have access legacy FUN parks through December.  I already have access to Legacy SF parks with my current SFGAdv pass.  I looked only at the Gold Pass at each pass and then added the All Park Passport.

SFGAdv: $75 + $110 = $185

Great Escape: $59 + 120 = $179

SFNE: $59 + $120 = $179

Dorney Park: $99 + $89 = $188 

SF America: $55 + $120 = $175    Since I was already on the SF site

 

I suspect that similar to when FUN acquired the Paramount Parks, the cost will be flattened out  will be exactly the same price from every park, although one water/waterpark passes will vary. I'm still interested to see if down the road, regional passes will be made available.

i.e. (So Cal Pass: Combo Knotts/Magic Mountain), NYC Metro Pass (SFGAdv/Dorney), DC (SFA/KD), Southeast (Carowinds/SFoG) Missouri Pass (WOF/SFStL) etc...

 

[SoCalJasonland]

8 hours ago, larrygator said:

My guess regarding the meal plans not working across all parks and only tied to legacy parks is be tied into two elements that need to be worked through.

The new entity wants to evaluate the two different existing options before moving forward which a standardized plan in 2026.  Increasing the overall cost in creating an All Park Food Pass could skew the results.

Secondly, current contracts in place with outside vendors will need to be renegotiated and re-evaluated. and management can't make a rash decision right away. 

I would expect some type of all park food plan in the future, but at an increased cost.

Consolidation and consistency are being worked on currently in pricing but additional benefits of the merger from a business standpoint will come into play with the consolidation of food, vendor selection and licensing further down the road.

 

Also for those in the NY Metro area I just did a quick pricing comparison to buy a 2025 All Park Pass from local parks. during the current sale.

I usually get a SFGADV pass, but I plan to still travel to SFNE and Great Escape next week. Also looked at Dorney since, if I haven't been on the new coaster yet and if I get the pass there I can have access legacy FUN parks through December.  I already have access to Legacy SF parks with my current SFGAdv pass.  I looked only at the Gold Pass at each pass and then added the All Park Passport.

SFGAdv: $75 + $110 = $185

Great Escape: $59 + 120 = $179

SFNE: $59 + $120 = $179

Dorney Park: $99 + $89 = $188 

SF America: $55 + $120 = $175    Since I was already on the SF site

 

I suspect that similar to when FUN acquired the Paramount Parks, the cost will be flattened out  will be exactly the same price from every park, although one water/waterpark passes will vary. I'm still interested to see if down the road, regional passes will be made available.

i.e. (So Cal Pass: Combo Knotts/Magic Mountain), NYC Metro Pass (SFGAdv/Dorney), DC (SFA/KD), Southeast (Carowinds/SFoG) Missouri Pass (WOF/SFStL) etc...

 

So they were able to convince the general public that they were one new happy merged "Six Flags".

They were able to merge the parking and attendance systems together.

They could not scan the same pass at each chain to get the same burgers, hot dogs, tenders plus fries, or drink refills?

Why was All Parks admission for both chains being highlighted on Jan 6th as a benefit, but you have to go to the fine print to find out that none of your other benefits will transfer to the other chain?

Is Jan 6th past peoples' return / refunds dates and will people complain when they only read the first page of terms and conditions where the All Parks would be good at both chains on Jan 6th?

I am not mad at you, but Six Flags got me seeing 

[Zand]

I thought it pretty clearly said "admission and parking only" for the all park passport on the site but I was looking at everything closely so maybe it gets missed if you're only briefly looking at it.

[SoCalJasonland]

2 hours ago, Zand said:

I thought it pretty clearly said "admission and parking only" for the all park passport on the site but I was looking at everything closely so maybe it gets missed if you're only briefly looking at it.

I would guess that the All Parks was only good for admission and parking until you added other additions to the pass, so I am not sure if that statement would have stopped me.  I also don't know why I am mad since I visit Knotts a lot but haven't eaten a regular meal at Six Flags in over 20 years.  I just wished some of the benefits would transfer besides admission and parking.

[teacherkim]

13 hours ago, larrygator said:

My guess regarding the meal plans not working across all parks and only tied to legacy parks is be tied into two elements that need to be worked through.

The new entity wants to evaluate the two different existing options before moving forward which a standardized plan in 2026.  Increasing the overall cost in creating an All Park Food Pass could skew the results.

Secondly, current contracts in place with outside vendors will need to be renegotiated and re-evaluated. and management can't make a rash decision right away. 

I would expect some type of all park food plan in the future, but at an increased cost.

Consolidation and consistency are being worked on currently in pricing but additional benefits of the merger from a business standpoint will come into play with the consolidation of food, vendor selection and licensing further down the road.

 

 

I agree that this is a stopgap for one year since they knew everyone was expecting some sort of overall pass and that after next year there will be one pass to rule them all but at an increased price. Although not necessarily more than if you were already paying for passes for both chains. For several years we had SF Diamond Elite VIP memberships and CF platinum passes. For the time being I think we will just add the all park add on to our SF memberships (I mean those are really ridiculously cheap) and we can just pay as we go on food for any CF park visits next year. I still think the SF memberships are on borrowed time so I'll be curious what they come up with for 2026.

[JoeShmo]

Hey all,

Does anyone know if people who had 2024 diamond passes and renewed into 2025 prestige passes without the all park pass add-on got grandfathered into legacy six flags parks entry for 2025?

It appears that way in my app and pass portal but that seems contradictory to what I understood when I purchased the renewal.  Although I will admit I was hoping they would somewhat change their mind on that or something 

Also cool site, Ive been lurking here for a couple years, found lots of good parks info here

Thanks

Joseph

[tndank]

15 hours ago, JoeShmo said:

Hey all,

Does anyone know if people who had 2024 diamond passes and renewed into 2025 prestige passes without the all park pass add-on got grandfathered into legacy six flags parks entry for 2025?

No. The product page where you bought it shows the parks included. 

[prozach626]

Maybe I missed it, but will everything be switched over to the more simple Flash Lane at all the Six Flags parks?

 

Edit: Disregard. The SF websites are still advertising the Flash Passes in the same manner.

[JoeShmo]

On 2/8/2025 at 7:50 AM, tndank said:

No. The product page where you bought it shows the parks included. 

Thanks, that's what I assumed when I bought it, just thought it was odd that both the app and pass portal still show all legacy parks and specifically lists out 2024 diamond pass for eligible pass holders.

[Satans Hockey]

Just got an email that my memberships are going up to $12.99 in April. I'm probably canceling before that. Simply don't go enough to justify paying that much even though it's not that far. 

[teacherkim]

On 2/25/2025 at 4:34 PM, Satans Hockey said:

Just got an email that my memberships are going up to $12.99 in April. I'm probably canceling before that. Simply don't go enough to justify paying that much even though it's not that far. 

Well I got an email that says my memberships are going up to $22.99 which is hilarious because it's less than I pay now. I mean only by a buck but still. Also, got notified that they are taking away the rewards points which I could care less about but compensating with an extra bff which I am much more likely to use. All just signs to me that they are going to announce one pass and/or membership for ALL the parks sometime this year.

[prozach626]

Attractions Magazine

 

Six Flags declares ‘Great Reset,’ shares goals through 2028

BySarah GillilandMay 20, 2025

Six Flags Entertainment Corporation revealed several key points of focus during its Investor Day event in Sandusky, Ohio, on May 20, 2025. The presentation provided a comprehensive and forward-looking view of the newly merged Six Flags and Cedar Fair companies.

Held at the historic Hotel Breakers at Cedar Point in Sandusky, Ohio, the event marked a milestone nearly a year after the merger of the entertainment companies. CEO Richard Zimmerman and other executives presented their strategic roadmap, highlighting the strength of the combined company, the ongoing progress of integration, and a clear vision for growth through 2028.

“I will tell you the more we got comfortable looking at the combined company, the more what we saw was that there was great value we could create, and that we could do things as a combined company that neither legacy company could do on their own,” Zimmerman stated.

He continued, “It’s clear that the new Six Flags is stronger and more strategically positioned than either legacy company. This is a fundamentally different and fundamentally stronger company.”

 

Looking to the future of Six Flags

The new Six Flags, now the leading regional amusement park operator in North America, serves 42 parks and reaches nearly 250 million potential guests. Executives reaffirmed a strong belief in the value of regional “icon” parks like Cedar Point, highlighting their resilience and growth potential, even during economic downturns.

A primary focus was the ambitious goal of reaching 58 million in annual attendance and $3.8 billion in revenue by 2028. The next 18 months were dubbed the “Great Reset,” where streamlining, debt reduction, and reinvestment are prioritized.

Six Flags growth relies on customer satisfaction

Christian Deekman, chief commercial officer, expanded on the revenue growth strategy. He identified attendance and in-park spending as the two core growth drivers. Market analysis revealed major attendance gaps at underperforming parks like Six Flags Magic Mountain and Six Flags Over Georgia compared to stronger performers like Knott’s Berry Farm and Carowinds.

Enhancing guest satisfaction is key to narrowing these gaps. The company aims to attract more visitors via enhanced CRM systems, regional season passes, and consistent capital investment in new rides, family attractions, and seasonal events like Fright Fest.

Other opportunities for growth

Food and beverage revenue is another growth pillar. By upgrading dining experiences and focusing on creative, themed items like Halloween “blood bags,” Six Flags aims to increase transactions per guest. They plan 11 new renovated food locations this year and another 50 in coming years. Retail and premium offerings like cabanas and bundled products are also being expanded due to their high margins and alignment with higher attendance.

Portfolio optimization plays a supporting role. While all parks will operate in the 2025 season, the company is evaluating potential asset sales, particularly of parks with limited growth upside. However, executives stressed that deleveraging does not depend on asset sales. Instead, the top 15 locations will be the core growth focus.

Season passholders expected to visit more often

Six Flags expects to recapture 10 million lost visits by 2028, returning to pre-pandemic attendance levels. More than 80% of this growth will come from expanding the season pass base and increasing the frequency of visits. While per-capita revenue from season passholders is lower per visit, their overall annual spend is significantly higher due to multiple visits and consistent in-park spending.

The projected revenue growth is driven largely by volume, not pricing. For in-park revenue (food, merchandise, upgrades), 90% of growth is expected from more transactions and higher average spend per transaction. For admission revenue, 75% will come from increased ticket volume. This “volume-first” approach will also support pricing power as parks become “comfortably crowded.”

Cost management and guest improvements

Six Flags Entertainment plans to reduce operational costs by $60 million in both 2025 and 2026, focusing on labor efficiencies, procurement, and operational calendar changes. From 2027 onward, costs are expected to grow at or below inflation. Parks will focus on reallocating labor and operating days to maximize guest impact without harming guest satisfaction.

The company plans to reinvest 12–13% of net revenue into park infrastructure, new rides, and guest experience improvements. This includes significant upgrades to food and beverage offerings and technology like mobile apps and Wi-Fi.

Outlook and investor confidence

The final presentation at the 2025 Six Flags Entertainment Investor Day, delivered by the company’s financial leadership, laid out the strategy for revenue growth, cost optimization, and achieving long-term shareholder value through the newly merged Six Flags and Cedar Fair entities.

The team reiterated its 2028 goals: 58 million visitors, $3.8 billion in revenue, and $1.5 billion in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) with 40% margins. The company is ahead of schedule on early targets and believes its unified leadership, CRM tools, capital planning, and loyalty initiatives will drive consistent long-term growth.

[AmyUD06]

I'm curious what they consider the "top 15 parks."

[tndank]

I don't think anyone has mentioned Jeffrey Siebert is now GM(?) of the Texas region and over all the TX parks.  Sounds great to me. 

 

[Sledgehammer_77]

19 hours ago, AmyUD06 said:

I'm curious what they consider the "top 15 parks."

CP, KI, CR, CW, KBF, KD, MM, GAD, GAM, OT, FT, OG, MX ??? those I believe are guaranteed... perhaps they'll look into expanding three of La Ronde/NE/WOF/Dorney?

[bert425]

1 hour ago, tndank said:

I don't think anyone has mentioned Jeffrey Siebert is now GM(?) of the Texas region and over all the TX parks.  Sounds great to me. 

 

I could swear I brought it up in passing (over in the Fiesta thread).

yes, he's been named GM. . so he's over Fiesta, Hurricane Harbor Houston, SFOT (where he's been spending a LOT of time the past couple of weeks)/Hurricane Harbor, Schlitterbahn (both New Braunfels and Galveston), and Frontier City!

[SoCalJasonland]

17 hours ago, bert425 said:

I could swear I brought it up in passing (over in the Fiesta thread).

yes, he's been named GM. . so he's over Fiesta, Hurricane Harbor Houston, SFOT (where he's been spending a LOT of time the past couple of weeks)/Hurricane Harbor, Schlitterbahn (both New Braunfels and Galveston), and Frontier City!

According to what I was reading in Southern California, they fired the park presidents at Knotts and Magic Mountain and the whole chain is going to run without full time management / park presidents at every single park so a few were promoted to regional managers while the rest were asked to go part time or let go completely.

"Six Flags lays off Knott’s and Magic Mountain presidents

The president positions are being eliminated at all 27 amusement parks in the chain, according to Six Flags officials.

https://www.ocregister.com/2025/05/23/six-flags-lays-off-knotts-and-magic-mountain-presidents/