They went on sale at 10am central. If you refreshed and submitted in the first 10-20 seconds, you got a code. Otherwise, you were informed it was sold out.
Not sure there's any real solution to the demand. They already have it priced at $150. If they did a second weekend, I really don't think it would be any better. They've done waiting rooms and a lottery previously. Now it's just quickest and luckiest to get in, autocomplete the form, and submit. Plus, you didn't even have to buy them at this time, this year. You got a month or two (?) to actually log in and buy them. So anyone even thinking about it could have participated without risking any $$.