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I actually have a question about this 'viral marketing' stuff...So let's use the Daily Mail sheep article as an example. Does Merlin make a deal with the media? Because, in about 2 minutes of fact checking they would have actually discovered what it was all about but the article presents the smiley sheep as if there's no explanation. Is the author of the article really that dumb, or did Merlin just agree to give them free tickets and stuff to publish the article? Seems a little dubious if you're TRYING to be an actual media source not saying what the truth is?

 

Merlin or their advertising agency (media buyer) will work with a media seller in the form of a non-traditional or guerilla marketing/advertising firm. The idea of painted sheep could have originated from Merlin, the ad agency or the non-traditional vendor. The non-traditional vendor then negotiates a small fee to pay the farmer and charges the ad agency a much higher cost pocketing the difference as profit.

 

Merlin Public Relations sends out a press release about the "occurence" to all media firms and then personally contacts all the writers that might cover the "news" and let them in on the "secret". If the media outlet typically runs advertising for Merlin, their editors can be persuaded to go along with the "story" in a non-serious tone.

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So what do we make of this? As well as the postponed 'World of David Walliams' featuring 'Gangsta Granny: The Ride' opening this season, Alton Towers have rented three classic fairground rides they ar

I mean, at least Merlin is finally using their bizarre ass marketing for something that kind of works?!!? I get that it's a bunch of temporary carnival rides but at this point I'll take it!

I think they're trying to make the best out of a bad situation - partly of their own doing as they seem to have got rid of all their support rides. The choice of rides seems pretty crappy so well done

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The way she moves her hands looks like multiple inversions..... Thoughts anyone?

 

That's exactly what I got out of that photo. "Girl goes insane due to constant spinning(inversions)."

 

Honestly, this "washer machine" gimmick is pathetic. I really hope this isn't their key selling point, because if so, "SW#" projects will cease to excite me anymore.

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The way she moves her hands looks like multiple inversions..... Thoughts anyone?

 

That's exactly what I got out of that photo. "Girl goes insane due to constant spinning(inversions)."

 

Honestly, this "washer machine" gimmick is pathetic. I really hope this isn't their key selling point, because if so, "SW#" projects will cease to excite me anymore.

 

It's a potentially unique gimmick attached to a pretty good looking coaster...don't see why the hate.

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The way she moves her hands looks like multiple inversions..... Thoughts anyone?

 

That's exactly what I got out of that photo. "Girl goes insane due to constant spinning(inversions)."

 

Honestly, this "washer machine" gimmick is pathetic. I really hope this isn't their key selling point, because if so, "SW#" projects will cease to excite me anymore.

 

It's a potentially unique gimmick attached to a pretty good looking coaster...don't see why the hate.

 

The idea sounds nice, just not "that" exciting to me. From all the layout shots and current rumors, thIS SW project IS really are loosing its touch (to me). It still looks like a great ride, don't think I'm simply bashing this. This ride looks fun, it's just the whole "washing machine" gimmick that throws it off for me. I don't love it and don't completely hate it, its just really seems to be there simply for bragging rights, which is what this coaster seems to be built for. Making it loose its "umph"for me. The SW projects just keep getting less and less exciting (again, to me).

 

I like the coaster, just not this unnecessary gimmick. It's just......really hard to explain.

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The idea sounds nice, just not "that" exciting to me. From all the layout shots and current rumors, thIS SW project IS really are loosing its touch (to me). It still looks like a great ride, don't think I'm simply bashing this. This ride looks fun, it's just the whole "washing machine" gimmick that throws it off for me. I don't love it and don't completely hate it, its just really seems to be there simply for bragging rights, which is what this coaster seems to be built for. Making it loose its "umph"for me. The SW projects just keep getting less and less exciting (again, to me).

 

I like the coaster, just not this unnecessary gimmick. It's just......really hard to explain.

 

You know what's easy to explain?

looselose.jpg.4c74cd8e36615e67f94845a21096fab8.jpg

Edited by robbalvey
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Confirmation of the ride name, it will be called "The Smiler"

[attachment=0]ay_101860795.jpg[/attachment]

 

http://metro.co.uk/2013/01/21/eweve-been-framed-creepy-sheep-twitter-mystery-solved-3359300/

 

It is not confirmation. Not yet. That is just the metro catching onto the hype.

 

It's only confirmation when AltonTowers release the name.

 

Looks epic in the snow though.

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It is not confirmation. Not yet. That is just the metro catching onto the hype.

Except it says these words:

 

The sheepish grins were made by farmers to help Alton Towers reveal the name of its new giant £18million ride – The Smiler – opening this spring.
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...not to mention the end of the video on the bottom of the article showing the ride logo (incl. The Smiler) and the address of a yet to appear webpage.

 

I guess when Alton told the media to back off from revealing until Monday they didn't expect one of them to post the article at 00:01!

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The way she moves her hands looks like multiple inversions..... Thoughts anyone?

 

That's exactly what I got out of that photo. "Girl goes insane due to constant spinning(inversions)."

 

Honestly, this "washer machine" gimmick is pathetic. I really hope this isn't their key selling point, because if so, "SW#" projects will cease to excite me anymore.

 

It's a potentially unique gimmick attached to a pretty good looking coaster...don't see why the hate.

 

The idea sounds nice, just not "that" exciting to me. From all the layout shots and current rumors, thIS SW project IS really are loosing its touch (to me). It still looks like a great ride, don't think I'm simply bashing this. This ride looks fun, it's just the whole "washing machine" gimmick that throws it off for me. I don't love it and don't completely hate it, its just really seems to be there simply for bragging rights, which is what this coaster seems to be built for. Making it loose its "umph"for me. The SW projects just keep getting less and less exciting (again, to me).

 

I like the coaster, just not this unnecessary gimmick. It's just......really hard to explain.

 

There's so much wrong with that post. How obtuse do you want to be?

 

From the layouts? Current rumours? The washing machine gimmick has NOT BEEN CONFIRMED. So how you can use it to force an opinion is ridiculous. It is not 'there for bragging rights' is it? What does that even mean? It's not even there yet! Built for bragging rights? What a ridiculous thing to say.

 

Til you provide perfect valid points against a possible secret element, then I can only disregard the current points you make there. If such a gimmick comes to fruition, then you're open to your opinion, but stop the hating. For the sake of hating.

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It is not confirmation. Not yet. That is just the metro catching onto the hype.

Except it says these words:

 

The sheepish grins were made by farmers to help Alton Towers reveal the name of its new giant £18million ride – The Smiler – opening this spring.

 

Didn't see that. Apologies.

 

The Smiler it is then!

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That is an awful name for a coaster, especially if you're not given any context behind it.

 

There's been plenty of context. Most of it based around the Ministry of Joy, used for Scarefest.

 

Watch this...

 

http://m.youtube.com/#/watch?feature=youtu.be&v=OUFWBN9xSIQ&desktop_uri=%2Fwatch%3Fv%3DOUFWBN9xSIQ%26feature%3Dyoutu.be&gl=GB

 

Makes a good storyline in my opinion.

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