IKEA Lets Loose a Herd of 100 Cats Into Store

[Jds03]

Well, I have to say this must be the most freaking awesome thing I've seen all day, haha.

 

http://gizmodo.com/5634257/ikea-let-loose-a-herd-of-100-cats-into-store-to-see-what-happens

 

IKEA Let Loose a Herd of 100 Cats Into Store to 'See What Happens'

 

An English IKEA decided to release 100 live cats overnight. Why? Why would you question such a thing? The video is the most amazing and life-affirming event. Ever. Embrace it. Watch it a thousand times. Watch it ten thousand times.

 

As far as I can tell, the team at the wooded dorm-furnisher extraordinaire just let the cats run around the empty store completely for the hell of it, and the results are simply wonderful.

 

The staff pegs the stunt as an "experiment," but I wouldn't exactly say the scientific method is at rigorous work here—and that is a great thing. The cats fight each other. They climb into boxes. They jump. They screech. There are a hundred of them. A grown man yells "Go, cats, go!"

 

And then, like a dreamscape vision of that high school girl you always loved but never had—they are gone. Were they ever there? Where did they go? They have vanished, but the furry mirage won't soon be forgotten. The only proof: our memories, and perhaps some seriously bad allergies for the shoppers who showed up the next morning. This ELGÅ wardrobe—so affordable, so easy to assemble. And so full of the aura of one hundred manic felines.

 

 

 

 

http://www.youtube.com/watch?v=vCB7RqGS684

[jynx242]

How many do you recon are still in there? I know when we went to IKEA, it needed a guide to find my way out. For some reason, I wish I had been there - sounds like fun (for me at least, the cats were probably very freaked out.)

 

David

[Joe Cool]

This is defiantly a WTF moment. Amazing though!!!

[Sir Clinksalot]

That's so awesome.

 

I'm sure they got them all out, it's not like they were just random cats. Their owners were there too.

[amyzoo]

That's so cool, I would have liked to have been there, or taken my cats to play around. Hope they vacuumed good for those really allergic people...

[Skycoastin Steve]

As a cat lover, this is amazing. I would have been laughing and smiling so much my face would have hurt.

[Nrthwnd]

Awwwwwwww.

 

The actual commercial there at the end of it (I assume?), looked great

[let1gre]

This is the best thing I've seen all week. Cats are fascinating.

[ebl]

As Joe Cool said above, this has to be one of the most WTF things I've heard of any company doing. Personally, I'm a cat person, so I would have enjoyed being there when they did this.

 

Eric

[jynx242]

My cats would have DESTROYED that place. They are hateful Actually - they would have found the tiniest little crevice to crawl into, then get stuck, then howl until someone disassembled some crazy piece of Swedish furniture to retrieve them. Upon their release, they would then turn and attack the rescuer, jump to the ground, find another crevice and repeat the whole process over again.

[Meteornotes]

They should re-do this, but only put Angus McNasty in the store, and then see how long before the place is on fire.

 

dt

[cfc]

^The next morning, they would find a trail of dismembered bodies leading to Angus, who will be grooming himself at its head.

[ebl]

^ Sounds like Angus is the opposite of IKEA---he disassembles things...

 

Eric

[disneyfan1313]

This makes me love Ikea and the UK just a bit more. I wish they had more footage though!

[davisal771]

I would love to have been one of those cats. Next year an Ikea store will open in Denver! I'm quite excited.

[mwm1444]

Just seen the final product (the advert at the end) on TV!