Hersheypark (HP) Discussion Thread

[jedimaster1227]

Hersheypark has announced a seasonal overlay coming to their existing Laff Trakk coaster for the Halloween season, becoming the Shaq-A-Licious Laff Trakk inspired by the famous athlete and his brand of gummy treats. 

https://stories.hersheypa.com/hersheypark-announces-halloween-partnership-with-shaquille-oneal/

Shaq-A-Licious Laff Trakk indoor coaster will feature a themed overlay inspired by Shaq-A-Licious XL Gummies

Hersheypark amusement park and Shaquille O’Neal today announced a first for Hersheypark - an immersive overlay of Laff Trakk coaster as part of its Hersheypark Halloween seasonal event and Dark Nights haunt experience, which runs for eight weekends from Friday, Sept. 12, through Nov. 2, 2025. 

As part of this Halloween experience, the United States’ first glowing indoor coaster, Laff Trakk, will evolve into the All-New Shaq-A-Licious Laff Trakk. The Shaq-A-Licious Laff Trakk experience is inspired by the wildly popular Shaq-A-Licious XL Gummies, created in partnership with The Hershey Company. These oversized gummies, launched in fall of 2024, bring Shaquille’s big personality and playful spirit to life in candy form. 

“We’re taking the flavor and the fun of my Shaq-A-Licious XL Gummies and blowing it up into a larger-than-life adventure,” said Shaquille O’Neal. “From the second you step inside, this ride brings non-stop energy and laughs.”

This unique partnership between Hersheypark and The Hershey Company merges the Park’s thrills with the fun and flavor of the Shaq-A-Licious brand, featuring glowing visuals, amped-up audio and immersive graphic displays that capture the candy’s playful spirit. The themed overlay of Laff Trakk includes graphics, lighting and enhanced audio-visual treatments, including curated voice over provided by Mr. O’Neal, marking the first-of-its-kind coaster overlay at Pennsylvania’s largest amusement park.

O’Neal is one of the world’s most successful athletes-turned-businessmen, with accomplishments on and off the court that have made him a highly sought-after consumer brand. Guided by his signature “Business of Fun” mantra, Shaq brings his larger-than-life personality to every venture—as an entrepreneur, sports analyst, DJ, restaurateur and brand ambassador. His recent collaboration with Hershey on Shaq-A-Licious XL Gummies is a true reflection of that spirit, with Shaq personally involved in developing the candy’s unique shapes and flavors. 

Vikki Hultquist, Vice President of Hersheypark and Entertainment Operations: “We are thrilled to collaborate with Shaquille O’Neal on a one-of-a-kind ride experience you can only find at Hersheypark Halloween and Dark Nights,” said Vikki Hultquist, Vice President of Hersheypark and Entertainment Operations. “Get ready for a bigger, bolder, XL ride through a Shaq-ified world of giant glowing gummies, bass-pumping beats and over-the-top fruit-flavored mayhem at Shaq-A-Licious Laff Trakk.”

Hersheypark will further activate this brand partnership with new food and beverage offerings and exclusive retail through Hersheypark Halloween. Stay tuned to Hersheypark social media channels for more details closer to the season.

  

About Laff Trakk

Laff Trakk, the first indoor, spinning, glow coaster in the United States, marks a decade of operation in 2025. This family-friendly house of laughs spins riders through an exciting adventure of sights and sounds, complete with glimpses of colorful characters, a dizzying hall of mirrors and more. Laff Trakk is the fun house of the 21st century, offering a new experience with every ride.

About Hersheypark Halloween and Dark Nights

As part of Hersheypark Halloween and Dark Nights, guests can experience five haunted houses, including the all-new Kill ‘N Fill Garage haunted house, four scare zones with the new Path of Shadows: Coven’s Curse scare zone, 50 attractions and dark coaster rides, Hershey’s Trick-or-Treat Trail and more - all included with a Hersheypark Halloween ticket. The seasonal event will also feature exclusive culinary creations, including the return of the popular Hersheypark Halloween Tasting Pass and Avenue Of The Afterlife path with themed food and drink offerings and live entertainment. 

To view full details, hours and a pre-sale on Hersheypark Halloween tickets for only $49.99, visit www.Hersheypark.com/plan-your-visit/hersheypark-halloween and www.Hersheypark.com/things-to-do/dark-nights.

About Shaq-A-Licious XL Gummies

Created by the world’s biggest kid, Shaquille O’Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the U.S. and Canada, these oversized gummies capture Shaq’s larger-than-life personality in every sweet or sour bite. The lineup includes two varieties: Shaq-A-Licious Originals, shaped like Shaq’s face in peach, berry punch, and orange flavors, and Shaq-A-Licious Sours, inspired by his iconic nicknames, featuring green watermelon, pineapple, and mixed berry flavors. For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com. Follow the brand on Instagram: @shaqalicious_official and TikTok: @shaqaliciousofficial.