That's my problem with what Universal's been doing, as well. While I think Spider-man is the best ride there, I much prefer Mummy, MIB, Rip Ride & Rockit, and the late, lamented Jaws to the other "media-based" rides.
I'd rather ride Disney's Seven Dwarfs Mine Train than Forbidden Journey or Gringott's. But I do give Universal some credit for building great queues to go with the latter two attractions.