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Shanghai Disneyland Gets Government Go-Ahead Time.com By LING WOO LIU / HONG KONG Ling Woo Liu / Hong Kong – Wed Nov 4, 10:00 am ET Up until now, Disney's foray into China has been anything but magical. Its Hong Kong theme park, opened in 2005, has had a bumpy ride due to early missteps and competition - in its first year, attendance fell 400,000 short of an initial 5.6 million target. The following year, the number of visitors dropped to four million. To add insult to injury, the company in 2007 discovered an amusement park near Beijing that was filled with knockoff Disney characters. But you don't throw in the towel in a market with 1.3 billion potential customers. After more than a decade of negotiations, Disney has received clearance to begin construction on its second Disneyland in China, this one in Shanghai. China's top planning agency Tuesday approved plans to build the new theme park, which will join existing parks in Anaheim, Orlando, Tokyo, Paris and Hong Kong. (See a brief history of Disney teen stars.) Disney officials wouldn't say when the park will open or how much it will cost. The company stated in a press release that the Shanghai park will include "characteristics tailored to the Shanghai region," but a spokesperson declined to elaborate on what types of rides or attractions might be on offer. The Shanghai government has already reserved an estimated 1,000 acres near Shanghai's international airport in the city's Pudong district. Some speculate that the Chinese government's sudden announcement that Disney could go ahead may be timed to precede U.S. President Barack Obama's first visit to China Nov. 15-18, which includes a stop in Shanghai. "It's a huge investment," says Shaun Rein, managing director of China Market Research Group in Shanghai. "By allowing this now it gives face to Obama and really shows that China and the U.S. need to work together to get out of this financial malaise." Although theme parks made up less than a third of Disney's total revenue of $38 billion last year, Shanghai Disneyland still figures to be a key addition to the business because it will boost the company's visibility in one of the world's fastest-growing markets. Due to government rules aimed at protecting the public from what are perceived to be unwelcome foreign cultural influences, awareness of the Disney brand in China lags that of the rest of the world. Unlike in the U.S., where Disney operates a 24-hour TV channel and radio station, the company's presence in China is limited to a dozen hours of programming a week on local stations, five Disney-branded English language schools in Shanghai, and sales of Disney merchandise. In the last two years, Disney has also produced two children's films for the mainland, The Magic Gourd and Trail of the Panda. China limits the number of foreign films that are allowed to screen in theaters to 20 a year. The approval for park construction comes amid China's ongoing efforts to develop its tourism sector, which is expected to increase by 3% this year. As disposable income in the country grows, amusement parks - by some estimates as many as 2,000 - have proliferated throughout the country, but the quality of the attractions is uneven. Earlier this year, a sex-themed park in the central Chinese city of Chongqing called "Love Land" was torn down before it could open to the public. Shanghai, however, could be on the verge of a tourism boom. The city will host the World Expo starting in May 2010. Since mainland Chinese make up a third of visitors to Hong Kong Disneyland, some fear that the Shanghai park will siphon tourists away from the former British colony, which is part of China but has its own semi-autonomous government (mainland tourists must obtain visas to visit Hong Kong). Since opening four years ago, Hong Kong Disneyland has underperformed due to its small size - at 300 acres, it's the smallest of all Disney parks - as well as high ticket prices and competition from a nimble competitor called Ocean Park. (Read "The Fifth Happiest Place on Earth.") Disney also has made several market miscalculations. Analysts say the company, trying not to make the same mistakes it did at its Paris resort by failing to tailor the Disney formula to local tastes, may have gone overboard in its efforts to adapt the Hong Kong venue to Chinese customers. For example, the park's restaurants originally planned to serve shark's fin soup, a Chinese delicacy, until environmentalists protested. But the biggest knock against Hong Kong Disneyland - of which the Hong Kong government owns 57% - is a lack of attractions. In July, Disney and the government moved to remedy that problem by announcing that three new attractions would be added over the next five years. Disney officials dismissed concerns that a new park in Shanghai will steal Hong Kong customers. "We see that Hong Kong Disneyland and the Shanghai park as complementary," said an official in an e-mail. "We believe the Greater China market is large enough to support multiple parks." Further expansion in Asia may be a good bet. Last year, roughly a quarter of Disney's revenues came from overseas operations. Asia contributed just 5%, but leisure-industry experts are bullish about the region's potential. Last year, eight of the world's top 20 amusement parks (by number of visitors) were in Asia, according to a report by the Burbank, Calif.-based Themed Entertainment Association. The buzz in Shanghai is already tangible. "Chinese consumers have a lot of love for Disney," says Rein. "They're more excited about Disneyland than the Expo."

Hey! whassup? Great pics, I went to KI that day, as I went to CP the week before. Hope to see you at Coastermania next year.

Concur on the weather comment at least here in Ohio. The weather for the Halloween events at the open parks in Ohio has been terrible, very cold and/or rain on the weekends. Usually some of CP's busiest times.

Great video! If the Wide World of Sports was still on, this would have been the featured event. I can hear Jim McKay's voice... "Today on ABCs Wide World of Sports: Boxing, lumberjacks chopping wood, and coaster geeks driving go-carts" Then there would be interviews with Robb, with him talking about track supports on Intamin Lites, etc. And of course, Big Mike would have to get himself on camera somehow, lol.

Beast when it first opened was awesome. I remember waiting so long to ride it.

Hmmmm, now that you have done a butt poll, I wonder how long until someone does a boob poll? #7, most of these babes are too skinny for me.

On Firehawk. I was riding and once we flipped over, I let go of the handle to ride the ride ala Superman, went down the first drop and as the train did a turn to the right, my left arm continued to go forward, dislocating my left shoulder. Then left arm floppedhelplessly for short time until I used my right arm to put it back on the handle, very painful. I then had to endure the rest of the ride. I then got the first aid cart thingy credit before getting some good morphine in the squad on the way to the ER. Luckily this was the last ride of the day and of all days, one I did NOT drive to the park, which was good. Of course my friends finished the day with the fireworks and shopping while I was at the ER, and of course bought me a Firehawk Tshirt. Smart As***

Law Abiding Citizen 7.5/10 Good Thriller, some cool twists. Will def. buy on DVD when it comes out.

Lol, good than I did not miss anything or anyone. Was there for a while today. First ride was on MF, which I got stuck on the lift hill for 15 as someone undid or the ride op did not check their seat belt. Did get a re-ride though.

If anyone was there, my apologies, just too cold for me today.

Good point, obviously the only ride that could fit in there would be a flat, but I think that the park may expand the game area near there or add a restaurant?

I am just the opposite! Started 0-3 and now 3-3.

Wow, I am, yes it is very hard to be, a die hard Raiders fan. I was not able to follow the game and my first thought when I saw the score was that all of the Eagles contracted swine flu on Saturday. Russell actually had a decent game. Not sure how this happened, but we are halfway to our win total last year! I am so sick of the Raiders drafting in the top 10. sigh. Now if only the stinking donks lose.

Thoroughly enjoyed this TR. Thanks, great photos.

I should be there, will be wearing a black TPR shirt.

I despise the donks in every way possible. I want them to lose the rest of their games this season. It is clear that someone on the team has sold his sold to the devil for a few wins. I really really hate the the donks. Lose Lose Lose Lose Lose, horrible stinking broncos.

I will be in chat room. It is great how you are always looking to do update and upgrade this cool site.

We were led to believe there would be beer and women?????? LOL, Great pictures! Love those European flats.

Yay! I got a win!!!! Thought I would end up like my fave team, but it looks like even my fantasy team could beat them! Tough to be a Raiders fan. At least I have my Buckeyes! O-H

Great TR, It is sad that this park is closing, but not quite as sad as The Linguists have been this year. Win #1 this week! ( Gee, I think I sound like a Browns fan?)

I voted and my daughter voted. I so want the bag-o-crap! I think I learned so much about Enterprises that I am pretty sure I have now forgotten something probably more important.

Ken, The Linguists, Wood Coaster League

Wow, I wonder if Joey will be able to see the Trojans lose next Saturday night? Great Photos and great TR!

From what I can tell the entrance to this will be off of Frontier Trail? The path would have to either cross, go above, or go under the train?

Cant say that I necessarily disagree with you on that. I usually skip the water rides and will definitely not ride this on any early morning ERT like at Coastermania. I guess the lesson is.... go commando?? lol