^ I think by "making Titanic look like a picnic", he meant by the amount of effort he put into the projects. Apparently, Avatar has entire crews working around the clock on it. But I also agree that it's a dumb move that he wants to make it only 3-D. Cameron is saying by the release of the movie he wants 3-D projectors installed in 1,000- 1,500 theatres across the country. That's nowhere near the amount of theatres that huge movies like TDK, Iron Man, Indy 4, etc. were shown in. Even though TDK was a massive success, Iron Man and Indy only made around $310 million each in around 3,000 theatres over a period of two months. I know people who can't stand 3-D, either. I think the only way this movie can re-earn its budget is to put it in 3-D and regular format. Or Sigourney Weaver will die and this movie will be a huge, TDK- like tribute, leading to $$$$$$$$.