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Room renovations at Universal Orlando's Hard Rock Hotel


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Source: http://media.universalorlando.com/article_display.cfm?article_id=126

 

23 August 2006

LIVE LIKE A ROCK STAR IN NEW ROOMS AT THE HARD ROCK HOTEL AT UNIVERSAL ORLANDO

 

Hotel Launches $6.8 Million Rooms Renovation

 

 

ORLANDO, FL – It is the perfect mix of funk and just plain fun. Hard Rock Hotel at Universal Orlando is getting a hip and stylish renovation of all 650 guest rooms and suites, which will include 32-inch flat panel televisions and MP3 landing stations with connectivity to the in-room stereo system. The room renovation creates an overall impression of urban chic, with a sophisticated palette of warm neutrals, chocolate brown, aqua and lime. New technology blends with a new style that truly rocks!

 

“Our interior design concept for the guest rooms and suites at Hard Rock Hotel at Universal Orlando sizzles with the innate excitement of the music and entertainment industry,” says Karen Daroff, president of Daroff Design, Inc., the company leading the hotel’s rooms renovation. “There are subliminal references to piano keyboards, guitar strings and sheet music which we re-interpreted into patterns, textures and colors to delight guests.”

 

“We are creating a new vibe in all our guest rooms, not only with the new look, but also with the latest technology. Guests can listen to music on their MP3 players through the in-room stereo or watch a concert on our new flat panel TVs,” says General Manager Carlton Hudson.

 

The chic new look includes a complete upgrade of the bedding linen package, with new sheets, duvets, pillows and shams, as well as new carpeting, new wall paint and granite tops on the mini bars. New artwork of rock stars receiving gold and platinum albums will also be added in each guest room. In addition, all suites will have tabletop stereos featuring an iPod docking station/clock radio and all club level rooms will be outfitted with DVD players.

 

Hard Rock Hotel’s new room design also complements the sweeping mission-style architecture of the hotel’s exterior. The back story of the hotel is based upon the notion that it is the mansion of a former rock star who has amassed countless pieces of memorabilia during his years on the road and guests in the hotel get to live vicariously through him. Indeed, design elements in the new rooms were conceived to support the concept that every guest can live like a rock star during their stay.

 

“You can check out any time you like,” says Hudson, “but you’ll never want to leave.” Renovations are set to begin in late August and will be completed by early November.

 

Hard Rock Hotel at Universal Orlando

The heart of rock ‘n’ roll beats at the 650-room Hard Rock Hotel at Universal Orlando. The vibes can be heard around the grounds, even underwater at the pool, with music from the world’s most popular artists. This AAA Four Diamond property opened in January 2001 and covers 14 acres at Universal Orlando. The excitement never stops at this “Hotel California” inspired property.

 

Loews Hotels at Universal Orlando

As part of a joint venture with Universal Parks and Resorts and the Rank Organization, Loews Hotels co-owns and manages three distinctively themed on-site hotels located at Universal Orlando. In addition to Hard Rock Hotel, Loews operates the 750-room Portofino Bay Hotel, which is a re-creation of the famed Mediterranean seaside resort village of Portofino, Italy. The 1,000-room Royal Pacific Resort is also a Loews Hotel, designed as a South Pacific tropical paradise.

 

Loews Hotels

Headquartered in New York City, Loews Hotels owns and/or operates 17 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.

 

Hard Rock Hotels, Resorts and Casinos

Hard Rock Hotels, Resorts and Casinos is the hotel and gaming sector of Hard Rock International. Since launching its first property in 1995 -- Hard Rock Hotel and Casino in Las Vegas -- the Hard Rock portfolio has grown to encompass 12 properties currently in operation or development, with more than 3,200 rooms worldwide. Hard Rock's four- and five-star properties offer guests the ultimate rock star experience -- luxurious style and substance with a unique rock 'n roll edge -- through three distinctive property types: urban hotels, resorts and casinos.

For more information on Hard Rock, visit www.hardrock.com.

 

Universal Orlando Resort

The Universal Orlando resort destination (www.universalorlando.com) includes two dramatically distinct and adjacent theme parks, the Universal Studios motion picture and television theme park and Islands of Adventure, Orlando's most thrilling and exhilarating theme park. Universal Orlando also includes CityWalk, a 30-acre dining, shopping, club and live-entertainment venue as well as premier on-site Loews hotels and world-class film and television production facilities.

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It is interesting that they are rehabbing the rooms so soon after the resort opened (in the lifecycle of hotel rooms that is). I suppose it is because the hotel was designed to be "trendy" from the get go and they have to keep up with the latest look. It could end up being a pricey proposition if they have to do this every few years or so.

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^I think the whole "higher end" (we'll stay 3 stars/diamonds/whatever and above) hotel industry is going through this change. With the advent of iPods, HDTV's, etc. it is taking changes like these to stay competitive (and to keep your ratings).

 

Granted Disney didn't renovate the rooms so soon, but arent they are having to make the same upgrades to their deluxe rooms to stay competitive too?

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