ChrisZer0 Posted November 8, 2005 Posted November 8, 2005 Business wire release Siemens and The Walt Disney Company Announce Strategic Alliance; Siemens Will Sponsor Attractions and Implement New Technologies across a Range of Disney Businesses BURBANK, Calif. & NEW YORK--(Business Wire)--Nov 08, 2005-- -------------------------------------------------------------------------------- 09:00 ET BURBANK, Calif. & NEW YORK--(Business Wire)--Nov 08, 2005-- Siemens AG (NYSE:SI.N) and The Walt Disney Company (NYSEIS.N) announced today a 12-year strategic alliance -- bringing together the world's leading family entertainment company with a premier global technology and infrastructure company. While Disney already uses a range of Siemens technologies, the agreement expands the relationship and paves the way for the two companies to broaden their technological collaboration across several platforms. "Embracing new technology is a key strategic priority at Disney because it supports our commitment to creating an outstanding guest experience and drives growth for the entire Company," said Robert A. Iger, president and CEO, The Walt Disney Company. "Our extended and strengthened relationship with Siemens is a perfect fit as we implement new forms of technology." The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. "Disney and Siemens are two of the world's most recognized and respected brands, both known for their relentless commitment to innovation," said George Nolen, Siemens Corporation president and CEO. "We look forward to working with Disney to grow our relationship and realize the potential of two great innovators." As part of the deal, Siemens will sponsor several rides and attractions at Walt Disney World Resort including the Epcot icon, "SpaceShip Earth," the nighttime Epcot fireworks show, "Illuminations: Reflections of Earth," as well as new attractions that will be incorporated into Innoventions both at Epcot and at Disneyland Resort. The Sylvania lighting division of Siemens will sponsor Disney-MGM Studio's holiday light show -- "Osborne Family Spectacle of Lights," as well as "Disney's Electrical Parade" and "Walt Disney's Parade of Dreams" at Disneyland Resort in California. In addition, the companies will work together to develop and further apply new technologies across a range of platforms, as well as explore ways to integrate some of Siemens' technologies into Disney's current attractions and at its resorts. Siemens also will build on its existing relationship with Disney Media Network's and ESPN by sponsoring ABC's video board at Times Square in New York City. "This new relationship creates an ideal opportunity to demonstrate Siemens' innovations to our customers while also strengthening the Siemens brand in a memorable and relevant way," added Nolen. My question is: Will we see the damned wand at EPCOT pulled down??
SharkTums Posted November 8, 2005 Posted November 8, 2005 How about instead of Spaceship Earth they sponsor poor old wonders of life pavilion!!! As for the Wand, eh, I'd rather see the Hat taken down at MGM.
dandaman Posted November 8, 2005 Posted November 8, 2005 I'm not sure I'd like "The Making of Me" sponsored by a company called Siemens. :?
SharkTums Posted November 8, 2005 Posted November 8, 2005 ^HAHAHA!!! POST OF THE DAY! Your Pocket Fluff prize is in the mail!
dandaman Posted November 9, 2005 Posted November 9, 2005 ^HAHAHA!!! POST OF THE DAY! Your Pocket Fluff prize is in the mail! Is this gonna be another "I GOT ELISSA'S HAIR IN MY MAIL OMGTEH!1!!" issue?
MagnumForce Posted November 9, 2005 Posted November 9, 2005 Call me crazy but I like the wand. Absolutly hate the hat though, ruins the view.
USRoadTripper Posted November 9, 2005 Posted November 9, 2005 Dangit, Dandaman beat me to it! As soon as I read it, I thought "Oh! Making of Me sponsored by Siemens!!!" -Julie
cfc Posted November 9, 2005 Posted November 9, 2005 How about instead of Spaceship Earth they sponsor poor old wonders of life pavilion!!! As for the Wand, eh, I'd rather see the Hat taken down at MGM. Yes, death to the hat! Completely screwed up the view there (even if it did offer an opportunity for novelty photos of people "wearing" it). Oh, Siemens--hah!
dandaman Posted November 9, 2005 Posted November 9, 2005 Call me crazy but I like the wand. Absolutly hate the hat though, ruins the view. Both opinions shared on this end...
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