Six Flags guest satisfaction at or above all-time highs

[BDG]

Dramatic Year-Over-Year Improvement in August

 

NEW YORK, Sept. 10 /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE:SIX) announced today that its overall guest approval ratings for the 2007 peak operating season, which extends from Memorial Day to Labor Day, ended at or above all-time highs; additionally, guest approval ratings for August 2007 showed a dramatic improvement over the same period last year.

 

The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company which has researched all aspects of the theme park industry for companies including The Walt Disney Company. These results reflect input from guests at 14 Six Flags branded locations.

 

"Our August guest approval ratings indicate that we were able to make real progress in sustaining our strategic priority of delivering a high quality guest service experience. The continued positive word of mouth is restoring health to the Six Flags brand," said Mark Shapiro, Six Flags President and CEO.

 

Key areas for the 2007 peak operating season in which guests rated the performance of Six Flags parks at or above all-time high levels included:

 

-- Overall satisfaction with visit

-- Park cleanliness

-- Overall safety and security

-- Ride safety

-- Enforcement of Guest Code of Conduct and non-smoking policies

-- Diversity of entertainment options

-- Thrill rides

-- Roller coasters

-- Shows

-- Rides for children

 

In addition, guests responded with high marks to "definitely will recommend the parks to a friend" and "the park visit was better than expected."

 

For August 2007, Six Flags parks received significantly higher guest satisfaction scores over the same period in 2006, with markedly higher ratings in areas including:

 

-- Overall satisfaction with visit

-- Park cleanliness

-- Employee service

-- Overall safety and security

-- Presence of costumed characters

-- Speed of ride lines

-- Diversity of entertainment options

-- Thrill rides

-- Roller coasters

-- Shows

-- Rides for children

 

Shapiro continued, "As our operating year winds to its conclusion, what has remained constant is how positively our guests continue to respond to the changes we have made to transform the guest experience at Six Flags. We are committed to devoting resources and attention to maintaining this focus into the 2008 season and beyond."

 

Six Flags / PR Newswire

[RIP Psyclone]

Now, if only 1 train operations wasn't the norm at SFMM.

[kraxleRIDAH]

Ha. Six Flags getting all-time high ratings for customer satisfaction?

 

They obviously didn't audit Magic Mountain.

[coaster05]

I went to 5 different SF parks this summer and had a very good to great time at every park. I went to 4 CF parks and had good times at each. Was SF perfect of course not but overall I had much better experiences at those parks. The chain is improving and that is all you can ask.

[PURE]

They obviously didn't audit Magic Mountain.

 

I was thinking the same thing.

 

I won't be convinced that this "priority of delivering a high quality guest service experience" is 'real' until it starts happening consistently. At ALL the parks.

 

Not just for the inaugural summer of the new owner.

[spaceace12]

My second favorite park is a six flags park. Six Flags St. Louis. The atmosphere is very close to HW with mostly steel coasters instead of wood. The only downside to SF is food and drink prices.

[coaster05]

I think their food is better then CF. Now that is not saying much, but it is true. With MIA and SFKK being almost unedible.