I like the idea of the expanded Orca Habitats with viewing areas and a more natural design but more rides are definitely needed.
I think they are more victim to a perfect storm of swinging and missing on the Antarctica redo and Universal's growth and Potter Success. There's only so much one can do on a trip to Orlando and right now that's being consumed by Disney and Universal. Say a family is coming in for 5 full days. Disney is going to eat most of that and that leaves a day or two for something else and that something else is Universal right now for the most part for those that only go to Orlando only so often. That's not to mention all the other stuff that eats a day up like LEGOLAND, Waterparks other than Aquatica, Space Center, Shopping, and now the Eye and other proposals. Let's not forget the proliferation of Aquariums across the country and not to mention the leaps and bounds that zoos have done to improve. SeaWorld, outside of the Orcas, has lost it's uniqueness. Glass tunnels under sharks are a dime a dozen these days.
What could SeaWorld do? Well, I'd focus a hell of a lot more on San Antonio. Texas is growing and it's just getting insanely huge population wise and lacks anything major outside of a couple of Six Flags. I'd make that park the prime objective, not to mention it's in a friendlier environment when it comes to activism. SeaWorld has missed the boat on having their own value added resorts so far.
I love Discovery Cove, I think it's a incredible value when you hit it at the right time. I'm shocked so few of folks I talk to know about it when chatting about visiting Orlando.
About those Aquariums, well look at Merlin. They have taken Legos and Sealife and used it as a growth vehicle. I have taken the kids to two of them in Dallas and Kansas City. Now, what if SeaWorld had done this with a SeaWorld branded Aquarium and a Sesame St. Discovery Zone combo in major metros. What if they paired those two with an Aquatica Hotel with indoor waterpark like a Great Wolf? Could you see a SeaWorld Hotel with an indoor bowling alley themed to being under the sea? I can, cause Bass Pro is doing them
Hindsight is 20/20 but if you could get in Mr. Peabody's and Sherman's Wayback Machine, you wouldn't build Busch Gardens in Tampa and SeaWorld in Orlando now would you. Imagine if Sea World and Busch Gardens were across the street from each other along with Aquatica and Discovery Cove and a couple of park owned themed resorts.
SeaWorld can be very successful, they need to find a way to grow the brand and enhance the existing parks' appeal. Not sure how much space Orlando has but it needs more themed rides. It can be done, look at that new park in China with the giant Whale Shark aquarium, now that's something the Downtown Aquarium doesn't have. I fret over the rumor of Comcast buying them as I see the Orcas going bye bye in that case but you might get a Jaws return.
If it's bought out, I hope for Chimelong to snag them. I don't think a US chain would do them justice.