In their defense, though it's described as a "family" coaster, it really is for kids and 45 seconds is more than adequate (if you actually time most kids' rides cycles you'll find much of the same). Just like the advertisement of Larson Loops as "coasters," it's just marketing.
It's the same exact layout as the one installed at KI last year, which has been a hit with the intended target (kids) from everything I've seen. I've ridden it, and yeah it's short, but it's not for us.
EDIT: For reference, RCDB lists the duration of Snoopy's Soap Box Racers (the identical model at Kings Island) as 1:36.