This is the exact reason why I don't support animal rights groups. While I do think adequate treatment of animals in captivity is important, I feel that groups like PETA spend more time shaming major companies than focusing on much more serious matters. I'm fairly certain various countries in Asia have illegal whaling activity, yet activists gloss over that and complain about how horrible it is that Seaworld owns orcas.
In addition, many animal rights groups, espescially PETA ,have very odd ways of garnering support for their cause. For example, PETA went as far as to make flash games about Nintendo characters(Mario and the cast of Pokemon) abusing animals.