Marketing for Six Flags

[Spookbaby]

I have to write a big paper on a company for my marketing class and naturally I picked Six Flags. I have found some things that I need but not all of them. such as what would you say the main "product" of Six Flags is? The family experience? Is there a name for the "dancing old man" campaign? And also what things about Six Flags you think are unique. I'm still researching like crazy but I didn't think I could find a better source then you guys!!! Thanks!

[Angry_Gumball]

I'd say their product (Besides toys found in Wal Mart or goodies found in souvineer stalls at the parks) would probably be the idea of entertaining guests. As for the dancing old man, you could say the Mr. Six campaign.

[CoasterFanatic]

If it helps, the "Mr. Six" campaign was created by the Doner Agency. They have many large clients including Circuit City, COX, Bf Goodrich, Blockbuster and more.

[AllisonY2K]

their product, I would say, is amusement or family entertainment. you go to have a good time. unique thing about Six Flags, um, I would say it's the largest theme park chain, therefore the most recognized. no matter where you are in the continental US, there is a Six Flags within driving distance. Paramount's theme parks and Disney can't make that claim.