Exactly. You would think that we would be smarter than that. Even though our intention was to inform others and be critical towards the media, in turn, that intention backfires and turns in the media's favor with more publicity, views, etc.
I have a strict "no mention of any Kardashian/Jenner" policy in my household. Even if it's to be critical of them, 5 seconds spent talking about them is 5 seconds too many. The day we stop giving them attention will be the day they all become irrelevant. Even though we all know that will never happen