SFMM has never had good leadership that sticks around more than a year. Everytime they do the company promotes them (or runs them off). Look no further than Jeffrey Seibert at Fiesta Texas for what great leadership can do for a park. I hate the word Premium. That's not what SF should be aspiring to. Quality is a better word. They should be modeling Cedar Fair, not Disney/Universal.
While I don't agree with prices being raised so much and so quickly, I do agree with the new CEO that the culture needs a face-lift. I've always hated the notion that the cheap, non spending, membership holding teen is the guest they should be courting. That any lousy guest is fine as long as they're clicking the turnstyle.