NEWS: Six Flags Media Networks form new marketing division

[jedimaster1227]

http://digitalsignageexpo.net/DNNArticleMaster/DNNArticleView/tabid/78/smid/400/ArticleID/3018/reftab/66/t/Six-Flags-Media-Networks-Forms-Digital-Out-of-Home-Division/Default.aspx

 

Six Flags Media Networks, part of regional theme park company Six Flags Inc., has formed a Digital Out-of-Home (DOOH) division that will provide advertisers with integrated marketing programs incorporating all digital assets and increased opportunities and new platforms to reach a captive and engaged audience of 25 million-plus guests who visit its 19 theme parks.

 

As part of this expansion, Six Flags Media Networks is adding “Menu Board TV,” a new network of 220 digital menu boards in its busiest in-park restaurant venues, and has hired media veteran Adam Oliveri as vice president of the new division, the company said. These announcements were made today by.

 

The digital media menu boards initially were tested on a limited basis in 2009 and received positive responses from both guests and advertising partners.

 

“The digital menu boards will deliver multi-screen presentation with full sight, sound and motion saturation in our high-traffic restaurants,” said Lou Koskovolis, EVP corporate alliances, Six Flags Media Networks, New York. “With this rollout — along with the expansion of the Six Flags Television Network and recent launch of our Jumbotron Network — our collective digital assets will deliver nearly 100 million annual impressions, with approximately 20 million per month during our peak season, bringing us closer to our goal of becoming the leader in the digital-out-of-home advertising and entertainment space.”

 

The distribution of Six Flags Television Network is expanding through the addition of television screens at rides and other strategic locations during 2010. The immediate result is that the television network will now be able to deliver more than 65 million impressions throughout the season. Programming for Six Flags Television Network includes original entertainment, including content from the vast Dick Clark Productions library, as well as guest information, interactive games and advertising. Additionally, Six Flags’ Emmy Award-winning in-house production team writes, develops and produces custom branded content opportunities for a variety of advertisers.

 

Six Flags Television Network entertains guests via demographically-appropriate programming and commercials via a park-wide, 550-plus monitor system. During 2009, a Jumbotron Network was launched in 10 parks, offering large-scale presentation of advertising spots and in-park messaging in high-traffic areas. Also part of the overall DOOH division, advertisers and content partners can run ads or special programming within the Six Flags In-Park Theater Network, a media option currently available at nine parks nationwide.

 

Oliveri brings 12 years of media sales experience and DOOH expertise to Six Flags Media Networks. He will be responsible for the growth and development of the company’s rapidly expanding digital advertising network. Reporting to David McKillips, SVP, Corporate Alliances and based in the company’s New York headquarters, he’ll lead a dedicated, national DOOH team handling client and agency relationships out of its New York, Los Angeles and newly-opened Chicago office, and the creation, sales and implementation of integrated marketing programs incorporating all of Six Flags Media Networks’ digital assets.

[Jew]

Good for Six Flags. Creating new revenue streams however they can!

 

Cedar Fair should pay attention...

[haiderodes]

I'm pretty sure I saw this first hand at Six Flags America earlier this month and I think SFMM have this at the Cyber Cafe as well. They definately provide a nice clean look over the old boards.

 

Regal Entertainment Group and some KFCs have starting putting these into thier venues. I figured it was only a matter of time before parks started doing this on a wide spread basis as well.