I agree with you on the naming thing..they sure sucked big time on that.
But
Things are slowly getting better. It is only their 2nd full year I believe since the transition.
-Ride ops have improved.
-Firehawk while being a used coaster was a good addition, you can't really go wrong adding a new coaster if one wasn't removed.
-They are adding new things (new coaster-possibly, trash cans).
-Shows look to be improving.
To me it seems a little harsh to call them Cedar Fail