Disney and "Magic your Way".

[GabrielOak]

A look at how Disney tackled the issue of increasing visitor numbers without the need to invest in multi-million dollar coasters each year. Ticketing and Disney - the Magic of “Magic Your Way”

Edited October 3, 2012 by gisco

[gisco]

Funny thing about "Magic your way" is that the max ticket you can get is 10 days. There is no way to go to the parks for an 11th day unless you buy a 1 day ticket or an annual pass.

[ernierocker]

^I think it was figured that if anyone wanted to go for over 10 days was kind of the break-even point between buying a regular ticket and an annual pass. Of course if you are wanting to do all that in one stay, it wouldn't be cost-efficient but that is a little too much Disney in my opinion.