NEWS: Thorpe Park releases its official iPhone App

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http://www.blooloop.com/PressReleases/Theme-Parks-Maximise-Your-Day-at-Thorpe-Park-with-the-Official-iPhone-App/2339

 

THORPE PARK, the nation’s Thrill Capital, is the first European theme park to launch an official, dedicated iPhone App. THORPE PARK Official is available to download free of charge, from the App Store, for all iPhone and iPod Touch users. This easy-to-use, interactive application is designed to maximise guests’ enjoyment on their day out by providing navigational tools, fun interactive games, promotional offers, information on rides and retail units, as well as live queue times - keeping them one step ahead of the crowds.

 

“This App enables THORPE PARK to take communication and interaction with our guests to a new level” said Vicki Smith, THORPE PARK’s Marketing Director. “It’s the perfect accompaniment to a visit to the Park providing navigation, information and insane fun at the guests’ finger tips, helping them to maximise their enjoyment on a day out.”

 

Sitting within the Entertainment category on the App Store, the application offers a variety of innovative features* to help guests make decisions prior to their visit, as well as keeping them entertained and informed while at the Park.

 

The App includes:

 

Augmented Reality – Point and discover! Point the phone around the Park to see what’s close by in regards to rides, restaurants and retail units. Plus check out live queue times digitally overlaid on top of what you see through the camera feature.

 

Park Map – Interactive Park map shows guests their exact location in relation to the rides, food and retail units, cash points, toilets and lockers…all via the iPhone’s GPS capability.

 

Ride Information – Allows guests to see all the extreme thrills awaiting them on their favourite rides, as well as videos and photos to really get the adrenaline pumping in anticipation.

 

Offers – With the introduction of Eagle Eye technology at the Park being implemented in the very near future, a later version of the App will provide guests with exclusive discounts and promotions to the Park as well as at the retail and food units.

 

Insane Fun – Includes ‘Find the Fathead’ game, ‘THORPE PARK Quiz’, random facts, queue line games and more.

 

Park Info – Providing information on THORPE PARK, including: opening times, upcoming events and directions to the Park.

 

‘THORPE PARK Official’ App Details

 

Category: Entertainment

Released: 25th June 2010

Company: Merlin Entertainments

Age Rating: 9+ (Contains infrequent/mild horror/fear themes)

Size: 7.1MB

Compatible with: iPhone; iPhone 3G; iPhone 3GS; iPhone 4; iPod Touch; later versions will be compatible with iPad

Cost: FREE

 

* Some features are only available on iPhone 3GS and iPhone 4, and are dependent on 3G connection