Playing music on a ride is the freaking CHEESIEST thing you could ever do! It does nothing to enhance the ride, it makes other people, like myself, hate the experience. Its embarrassing! LEAVE MUSIC OUT OF IT! When you're on a hyper-coaster of any sort, you want to hear the sound of the ride itself, the chain lift, the sound of metal scraping on metal. You want to feel the thing vibrate. You want to hear the roar of the ride. You don't want some lame song or piece of rap crap playing. A crap piece of music will ruin it! That tie-wearing marketing director for the ride company who thought it would enhance something like an epic coaster ride by pumping in music is a sad limp-d**ked moron who thought "Hey-this would be hip for the kids!" Please. You will lose a major demographic - it is not only kids who come to theme parks. Stop with the music (sic). You will lose more riders because of it. Bad idea.