And that is exactly why a food truck would want to be stationed in one area.
1) they would have a known and established place that their customers know they can find them.
2) all "food trucks" are not mobile such as carts and trailers. So this would be a great stationary location.
3) with a stationary location the owners do not have to worry about knowing the local parking regulations and risk receiving a ticket or being harassed by restaurant owners, police, or other food truck owners.
4)with the addition of the alcohol or the bar it adds to the customer experience which increases foot traffic to the food trucks as well as the mall.
5)food trucks are a great small business model that operate one on one with the customer in mind
Check out www.truckfoodfinds.com to learn more about the food truck movement.