The first time I went to Wild Adventures was...well...a long, long time ago. Since I live in Waycross, Georgia, Wild Adventures is the closest park and people around here want a lot of thrills without having to drive to Six Flags or to the Orlando parks.
Back when I first went, they didn't even have pathways. The park was very bare and consisted of the train ride, the Ant Farm Express, Boomerang, a fireworks show, and hundreds of flat rides.
Every time I've went back, they've added something new. The park is still growing and the park gets great attendance numbers.
There's a lot of advertising, ticket giveaways, etc... Plus their coaster line-up is pretty decent. Some people go every weekend. It's like South Georgia's Knott's Berry Farm.
There's plenty of room for expansion (Like they need it...) and a lot of room for improvement (They've got better about their theming since I first went).
I think that we will eventually see some great things out of the park as it continues to grow. Remember, the park all started out as a petting zoo.