I am working with a group to bring a theme park to Las Vegas and wanted to get the opinion of the community here at Theme Park Review.
Why Vegas? Why Now?
Local population of 2 million.
Over 40 million tourists every year.
Tourists only gambling an average of 2.6 hours a day.
8% is the proportion of visitors whose primary purpose for visiting is gambling.
Now spend more money on food & drink, shopping and entertainment than gambling.
People are not coming to Vegas for the gambling anymore, but an integrated entertainment experience.
This project would be about 15 minutes south of the Las Vegas Strip. The land is available and cheaper than being right on the Strip. The opportunity cost is too high for land on or right off the Strip.
In the summer we are looking at extended hours. 9am-10pm the park would be more family friendly. Then from 10pm-6am the park would take on a more party atmosphere.
We are also dealing with the heat by using larger show buildings for ride queues.
As for theme, it will probably be music.
What do you think? Opinions?
