I guess being a Brit I take our chocolate for granted, but I must admit that I found Hersheys to be pretty bland, and not tasting very chocolaty at all. A few years ago I went to the Hershey factory in Oakdale CA, and had Kisses fresh of the production line. They tasted a little better, but still lacked a certain something that UK choccie has.
I have friends who live in Everett, WA, and since their first visit to the UK a few years ago, Lisa fell in love with Penguin bars. Hence I shall be taking a 20 pack of Penguins to the USA this year!