I am trying to understand the whole "Harry Potter is a fad" argument. Couldn't you say the same thing about Dr. Suess? They built a whole island on that idea.
Harry Potter is going to be around for quite a while. Those books are well written, engrossing stories.
I know there are some parents in this forum - here is a question for you - how many books that you read as a child are still around and now you are reading them to your kids? Or even go to the kids section of a bookstore - you will see many of the same titles you read as a child. I have a feeling the kids that are reading these books now will surely be reading them to their kids in the future.
I am pretty excited about this announcement and looking forward to 2009/2010.