WOFanatic wrote:Not trying to be a buzzkill here, but Dorney Park does not seem like the type of park Cedar Fair would invest that much money into. WinterFest is a much bigger investment than most people realize. Not only are the lights and decorations very expensive, but also the infrastructure needed for a winter event is a huge undertaking for any park. I think it’s out of Dorney’s price range for the time being.
I'd agree with you if we were talking about Dorney getting a new coaster, but in this case I don't think you can look at this like you would most investments (like a new coaster, for example). Six Flags invested in Holiday in the Park at Six Flags America and they never spend a dime on that sh*t hole.
It's an event with tangible ROI that allows a park to extend their operating schedule by 2 months and dramatically increase their annual attendance numbers by six figures even in an average year to an event where in-park spending is likely well above average. In addition, it's a major driver of Season Pass sales and retention (which they keep bringing up on conference calls).
It's not cheap, but it's a much cheaper way to drive up attendance numbers and revenue than basically anything else they could do. It's not like they would be investing 15 million dollars into a coaster hoping it would drive attendance. If you add Winterfest, attendance WILL
go up unless you're doing something horribly wrong because you're adding about 30 operating days to the schedule where you could reasonably expect large enough crowds to draw a profit.
WOFanatic wrote:Plus, wasn’t Canada’s Wonderland already confirmed to be the second park by a Cedar Fair executive? I may be wrong but I thought I remembered reading that.
You're right. I don't know if it was "officially confirmed", but it came out in that Cleveland.com article that went viral a few months back. I don't think Dorney is getting Winterfest in 2018, but that doesn't mean they won't get it soon. They're in a decent sized city in a park with a perfect layout for it since everything you need is kind of near the gate and easy to section off (decent grouping of flat rides, indoor heated theater and kids area). I would be shocked if they don't get Winterfest in the next few years.
boldikus wrote:there ain't jack balls to do in Allentown in the winter