SeaWorld Parks & Entertainment (SEAS) Corporate Thread

P. 32: Gustavo Antorcha named CEO of SeaWorld Parks
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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby robbalvey » Thu Mar 01, 2018 8:30 am

Rollercoaster Rider wrote:Like Tempesto? Maybe they'll announce it after it opens?

At least Sesame Place is focusing on the ride.

What? We are talking about SeaWorld. Can you please try.... TRY to be less stupid on our forums? PLEASE??!?!?

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby Srosdude » Thu Mar 01, 2018 9:09 am

robbalvey wrote:
Rollercoaster Rider wrote:Like Tempesto? Maybe they'll announce it after it opens?

At least Sesame Place is focusing on the ride.

What? We are talking about SeaWorld. Can you please try.... TRY to be less stupid on our forums? PLEASE??!?!?

I’m guessing he thought it was relevant because they’re all under the same company, but I digress.
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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby robbalvey » Thu Mar 01, 2018 11:45 am

Srosdude wrote:
robbalvey wrote:
Rollercoaster Rider wrote:Like Tempesto? Maybe they'll announce it after it opens?

At least Sesame Place is focusing on the ride.

What? We are talking about SeaWorld. Can you please try.... TRY to be less stupid on our forums? PLEASE??!?!?

I’m guessing he thought it was relevant because they’re all under the same company, but I digress.

Please don't try to defend the dumb. Thanks.

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby coneyislandchris » Thu Mar 01, 2018 5:25 pm

Further to Robb's point...

My family and I watched a lot of the Winter Olympics over the past several weeks. The entire time we watched it via their streaming app, we got exactly one -- count 'em, ONE -- commercial for SeaWorld in the mix. That commercial can be viewed here.

Notice anything missing?

There were literally no shots of any of the rides or non-animal attractions at any point through the 30-second commercial, and the only reference being made to it being a theme park is in the tagline "From Park To Planet". My son didn't even realize that the commercial was for a theme park, much less one we have season passes to. For all intents and purposes, it was a wasted 30 second spot. It might have a feel-good message but it's not going to get guests through the front gate. I agree wholeheartedly with Robb's thought that they really need to start emphasizing exactly WHAT SeaWorld is aside from shots of the ocean and random people in SeaWorld uniforms running into it.
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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby ElvisLuv » Fri Mar 02, 2018 5:41 am

coneyislandchris wrote:Further to Robb's point...

My family and I watched a lot of the Winter Olympics over the past several weeks. The entire time we watched it via their streaming app, we got exactly one -- count 'em, ONE -- commercial for SeaWorld in the mix. That commercial can be viewed here.

Notice anything missing?

There were literally no shots of any of the rides or non-animal attractions at any point through the 30-second commercial, and the only reference being made to it being a theme park is in the tagline "From Park To Planet". My son didn't even realize that the commercial was for a theme park, much less one we have season passes to. For all intents and purposes, it was a wasted 30 second spot. It might have a feel-good message but it's not going to get guests through the front gate. I agree wholeheartedly with Robb's thought that they really need to start emphasizing exactly WHAT SeaWorld is aside from shots of the ocean and random people in SeaWorld uniforms running into it.


They should at least do a combo where it shows rides and fun along side their animal work, a place where both are possible.

I can not stress the value of a day at Discovery Cove is when you consider the other perks and yet folks where I live are oblivious to it existing.

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby Hilltopper39 » Fri Mar 02, 2018 6:27 am

ElvisLuv wrote:
I can not stress the value of a day at Discovery Cove is when you consider the other perks and yet folks where I live are oblivious to it existing.


I live 2 hours away from the park and people are still oblivious to it existing. I can't tell you how many people over the years I've told about Discovery Cove, the experience, the perks (food and beer included), and the free admission to SeaWorld/Aquatica, but most people have never heard of the place and even after praising it I don't think anyone I've told about it has ever gone.
Last edited by Hilltopper39 on Fri Mar 02, 2018 8:58 am.

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby jedimaster1227 » Fri Mar 02, 2018 8:47 am

The bottom line is, from where SeaWorld currently stands, their greatest asset is the fun and exciting offerings their parks contain including but not limited to, the rides, shows and the hands-on interactions the park offers with its many animals. I will always remember the following marketing campaign for its upbeat, attractive mix of visuals of animals, shows, rides and fun throughout the parks. This is what I wish we'd see more of these days.

Last edited by jedimaster1227 on Fri Mar 02, 2018 8:59 am.
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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby ElvisLuv » Fri Mar 02, 2018 12:45 pm

:nina: bok
Hilltopper39 wrote:
ElvisLuv wrote:
I can not stress the value of a day at Discovery Cove is when you consider the other perks and yet folks where I live are oblivious to it existing.


I live 2 hours away from the park and people are still oblivious to it existing. I can't tell you how many people over the years I've told about Discovery Cove, the experience, the perks (food and beer included), and the free admission to SeaWorld/Aquatica, but most people have never heard of the place and even after praising it I don't think anyone I've told about it has ever gone.



And yet they fork over insane amounts for inferior dolphin encounters at stops on cruises.

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby colinx » Fri Mar 02, 2018 8:41 pm

jedimaster1227 wrote:The bottom line is, from where SeaWorld currently stands, their greatest asset is the fun and exciting offerings their parks contain including but not limited to, the rides, shows and the hands-on interactions the park offers with its many animals. I will always remember the following marketing campaign for its upbeat, attractive mix of visuals of animals, shows, rides and fun throughout the parks. This is what I wish we'd see more of these days.


This x100000

This is one of the best marketing campaigns, I also particularly love this one as well. Both of these commercials really capture the wonder of SeaWorld.

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Re: SeaWorld Parks & Entertainment (SEAS) Corporate Thread

Postby p-sychiatrist » Tue Mar 06, 2018 9:01 am

I agree with Robb's points that they need to shift the focus of their marketing to the fact that these are theme parks, with great rollercoasters, new (awesome looking) rapids rides, and all the fun stuff that comes with an amusement park.

However, I'll also offer an extremely radical alternative. While extremely unlikely, I personally think Sea World would be better off with a complete rebranding. The Busch parks are fine, and Discovery Cove would be safe due to the lack of the Sea World name alone. I just think as a millennial (and our generation is split between late teens, 20-somethings, and parents with young kids) we are currently the biggest market for theme parks. And this generation (and presumably the next one) is far more liberal than Gen X, especially in regards to animal rights. Blackfish dealt a deathblow to really all types of aquatic animal shows, and even zoos across the country have been struggling and have had their own controversies. The idea of animals in captivity for the purpose of entertainment is just a hard pill for many to swallow, even if it's dressed up as conservation efforts through intensive Jack Hanna marketing. Now this rebrand wouldn't be as simple as a name change, but I honestly think it would be their best bet to keep the parks afloat long term.
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