Just to add to Apollo's praise, this park has the best customer service I've yet to experience in the industry. It seems like they take everything into consideration. My friend lost his phone on Thunderbird's roll. Despite dealing with this 100 times a week, the lost and found staff was very friendly and they acted concerned. He filled out the contact information form and purchased a new phone, writing it up as a loss. A week later, his phone arrived in the mail. Holiday World took the liberty of shipping his phone to his home and ate the cost of shipping, without even taking it up with the owner.
I can only imagine how friendly Beer Man would be if the park were to give him a chance.
Speaking of which, Paula, have you guys ever considered doing any kind of a beer, wine, food, and/or music festival? I'm not one of the types who's making a suggestion and inferring that I could improve your business strategy, but I'm just genuinely curious if it has ever been discussed. Granted, I'm sure the local county laws and ordinances have a ton to do with alcoholic beverage sales.