Hard Rock / Freestyle Music Park Discussion Thread

P. 300: Former park land sold for $3.5 million
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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby Vonni » Mon Jan 08, 2018 10:34 pm

Part of me wonders, if SF had bought this park and rebranded everything and marketed it as a local park, if it could have turned out to be successful. Pointless, I know. Just a thought I had.

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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby Jew » Mon Jan 08, 2018 11:47 pm

Vonni wrote:Part of me wonders, if SF had bought this park and rebranded everything and marketed it as a local park, if it could have turned out to be successful. Pointless, I know. Just a thought I had.


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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby cfc » Tue Jan 09, 2018 6:59 am

^I agree with Joey. I visited the park during both it its incarnations, and back then, I could tell the place just wasn't going to make it (especially as Freestyle Music Park).
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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby jedimaster1227 » Tue Jan 09, 2018 8:35 am

I went to Freestyle Music Park the weekend after Michael Jackson passed away when they ran a promotion for $5 admission (as opposed to the normal $39.95 ticket price) and even with such a significantly reduced cost, the park couldn't have had more than 100 guests present throughout the day. It wasn't the brand or the ride lineup... It was the location, the cost of admission, the cost to operate the park and the lack of marketing that led to the park failing, twice. Six Flags would've been in the same boat, as Cedar Fair, Parques Reunidos or any other operator would have had.
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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby A.J. » Tue Jan 09, 2018 8:40 am

Yeah, this may be somewhat of a generalization but I've always felt like the people that go on vacation to Myrtle Beach aren't the type of people that would visit a Hard Rock theme park with big thrill rides.
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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby Hilltopper39 » Tue Jan 09, 2018 8:48 am

^Eh, I don't know if that's entirely true. There are a ton of families who vacation pretty regularly in the Myrtle Beach area, it's a pretty popular spot as far as I know. I never visited any version of Hard Rock Park but seems like it just might have been the wrong kind of property in the wrong place at the wrong time.

I'm interested to see how well that Owa property in Foley/Gulf Shores area performs the next couple of years. I feel like that type of mixed commercial/amusement property might have been a better fit than a full out POP daily admission park.

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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby ElvisLuv » Tue Jan 09, 2018 10:21 am

Needed to be in Orlando or Vegas, at the very least a Casino resort already in place. Would have complimented Hard Rock Tampa or the newer one near Miami that's building the sweet Guitar shaped hotel tower. There was nothing to support it at the location they chose. It was to come later but the Recession tanked everything super quick.

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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby cfc » Tue Jan 09, 2018 11:32 am

A.J. wrote:Yeah, this may be somewhat of a generalization but I've always felt like the people that go on vacation to Myrtle Beach aren't the type of people that would visit a Hard Rock theme park with big thrill rides.


They might've had a prayer if the park had been located closer to the beach to catch the late afternoon/evening crowds. But even so, it would've been a long shot.
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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby robbalvey » Tue Jan 09, 2018 11:52 am

A.J. wrote:Yeah, this may be somewhat of a generalization but I've always felt like the people that go on vacation to Myrtle Beach aren't the type of people that would visit a Hard Rock theme park with big thrill rides.

Hilltopper39 wrote:^Eh, I don't know if that's entirely true.

You're right. What he meant to say was....

I've always felt like the people that go on vacation to Myrtle Beach aren't the type of people that would DRIVE OUT OF THEIR WAY to visit a Hard Rock theme park with big thrill rides.


If this park was right near the beach, walking distance even, it would have had a shot. People go to Myrtle Beach park their cars and don't get back in them until it's time to leave Myrtle Beach.

And with no real option to get to the park other than to get in your car and drive there, it was never going to be a success.

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Re: Hard Rock / Freestyle Music Park Discussion Thread

Postby A.J. » Tue Jan 09, 2018 12:11 pm

^ Yeah, I missed that element there, and I'll bet that's why Family Kingdom can continue to exist. It's right there in the thick of it!

It does make me curious though. I worked in the rental car business part-time when I lived in Savannah, and we got a lot of people out of our airport that specifically were vacationing at Hilton Head Island. I wonder how many people that fly into Myrtle Beach for vacations actually do rent cars out as opposed to being shuttled directly from the airport to their hotel along the beach...
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