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Ferrari World Discussion Thread

p. 78: Mission Ferrari opening January 12th, 2023!

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I'm fairly certain Ferrari would be much happier to see this park succeed in the long run, but it wouldn't be a brand-destroying problem if it were ever to close (and there's no reason to think it will close any time soon). I'd guess they're far more worried about winning races and super-car-industry kudos than theme park attendance figures.

True, but remember, everything that Ferrari does is in support of its racing program first and foremost. In fact, the only reason there are GT models, or "road cars" available to the public today was that Enzo Ferrari needed a way to fund his racing program. These days it covers the whole spectrum, from GT cars to merchandise, to their licensing deal with ProFun Management Group Inc. to get the theme park built. Everything funnels back to the racing program (whose success also naturally helps sell GT cars).

 

As you said, it obviously wouldn't kill the brand, but I'm sure Ferrari's keeping a VERY close watch on this one. A lot of work went into branding this place, and it wouldn't be as easy to slink out of as say, Tony Hawk from Six Flags, if, of course that day ever comes.

 

To our European friends, I'm curious what, if any kind of advertising you see regarding F1-related trips, etc. to Abu Dhabi in support of Ferrari World?

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^All good points and I agree - as a "dent in the sheetmetal," it would definitely be ugly, should a project of this size go under. But I think anyone who's in the market for a six-figure supercar wouldn't be making a purchasing decision based on the success or failure of a theme park based on the brand - and that's who Ferrari is most focused on. I think.

 

But I would also be most interested in hearing from people who've seen advertising, etc. in that part of the world. How hard IS Ferrari pimping this park?

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^Very true! All my friends still think Kingda Ka is the world's fastest coaster, mainly because Ferrari World and Formula Rossa are not advertised in the USA like Kingda Ka is. Aside from enthusiast sites, I didn't hear ONE THING about the park. Maybe, just maybe if they advertised in more areas their attendance would go up. On the other hand, I don't think many US tourists go to the UAE, so advertising here could be next to worthless...

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My dad, whom is a pilot, tells me that flights going to Dubai on United Airlines are now often full. I can see advertisements for the U.A.E. here in the US soon, but I don't think they would focus around Ferrari World. (Soon being next year or further)

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Actually I don't care who owns any park. I just want to know if the park is open for business on the day that I'm planning to visit and if the rides are operational and declared safe. I visit parks to have a good time and that is the bottom line for me. You can still have a great time in the park even if it is 2 days away from closing! Live a little, people!!!

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True, but remember, everything that Ferrari does is in support of its racing program first and foremost. In fact, the only reason there are GT models, or "road cars" available to the public today was that Enzo Ferrari needed a way to fund his racing program. These days it covers the whole spectrum, from GT cars to merchandise, to their licensing deal with ProFun Management Group Inc. to get the theme park built. Everything funnels back to the racing program (whose success also naturally helps sell GT cars).

 

In the early days: Yes. But since Ferrari got bought by Fiat, it's all about selling cars for the purpose of making money.

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What happened to Ferrari World is kind of like what happened at a science museum I worked at about 15 years ago. The museum opened as a private entity and 7 months later, I was laid off and the museum was sold to the city because the museum had massive financial problems. The science museum is still running to this day. Now you can't really compare a theme park to a science museum, but maybe Ferrari World will still be open under government ownership 15 years from now.

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In the early days: Yes. But since Ferrari got bought by Fiat, it's all about selling cars for the purpose of making money.

Well, everything is sold with the purpose of making money.

 

I mean, yes, Fiat obviously wants to see as many GTs rolling off the assembly line as possible. But when you buy a Ferrari, you're not just buying a $200,000 supercar. There are plenty of other companies willing to sell you something similar (Lamborghini, Mercedes, Aston Martin to name a few), but with Ferrari, you're buying into their rich racing heritage. That's still the true appeal to owning one, even as a major worldwide "brand" now.

 

And worldwide, that Prancing Horse logo is far more important on the track than on the streets. With Ferrari, everything is still centered around the F1 program because it's arguably the most popular sport in the world alongside soccer (or "football"). The merchandising of F1-related stuff helps move everything, and success on the track is the only way that continues to happen. It's also why they took the calculated risk of licensing their name and image to a theme park located next to the final track on the F1 racing circuit calendar.

 

And remember, there's a reason Michael Schumacher was the most popular and highest paid athlete on the planet less than 10 years ago, and it wasn't because everyone on your block was driving a 360 Modena.

 

In other words, take away the F1 program and what happens to Ferrari? Believe me, whoever technically owns Ferrari (including Fiat) will always be very well aware of what's most important, and where the largest percentage of the budget will go.

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Hi Guys:

 

A first post although I've been lurking for a long time. I've been involved with Ferrari World for a long time. Some of the drivel that has been posted in this thread has made us all giggle though. So thanks for the laughs!

 

Anyway, to address a couple of recurring points...

 

Re - The impending sale of FWAD by Aldar. Trust me, its the best thing that they could do. Aldar got the place built (eventually), and beyond that, they have no experience in running Theme Parks, the guys at Farah Leisure who operate the park are some of the best known and respected names in the Theme Park industry and there is some incredible expertise among them. It doesn't matter who owns the building. Your concern needs to be with who is operating it. I can assure you that it is in very good hands.

 

For the guy trying to compare Pennsylvania and Abu Dhabi Government - Really?.... i mean, c'mon man... I refer you again to the paragraph above.

 

Regarding riding Rossa without the trims. Believe me, you don't want to do that. It would kill you, or at best hurt you. I'm fit, in my 20's, and I look after myself. It takes me a few minutes after riding the coaster to get my insides back into position. The only people that could ride Rossa with the trims off are fighter pilots experienced in carrier launches, and even then, they are generally sensible folks who just wouldn't. That's assuming that the cars themselves could even handle operating without the trims. As it stands, the +/- G's experienced are on the boundaries of what the AVERAGE theme park visiting human can cope with. Rossa is a monster of a coaster, and certainly one of the best in the world, if you've never ridden it, believe me when I tell you that it is quite impossible to describe. The trim at the top of the first hill is an absolute necessity and only really noticeable if you are in the first car (I have ridden it in every seat a couple of times now). If you were there when it was tested (with the trims engaged), you would know precisely what I am talking about. BeemerBoy was spot on when he said.

 

Let's put this in perspective, folks (or at least try to....for what it's worth). The thing launches 0-149 mph into a 170' hill. KK launches 0-128 into a 456' hill, with barely enough energy to crest the tophat. Can we really just stop and THINK about that for a moment. The trims on Formula Rossa DON'T kill the ride. They are simply there to make the first hill manageable so that your head does not explode as you reach the apex.

 

C'mon people. I'm a complete idiot when it comes to math and physics, but this is common sense stuff we're dealing with here.

 

 

Regarding Air Time on FR- There's plenty. I would sit in the back seats for the best experience of that though, it is VERY noticeable.

 

That's all from me for now

 

PL

Edited by Parklights
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You're very welcome guys.

 

Sadly professional discretion dictates that there is a lot that I cannot say, however I have every faith that the team at Farah will turn it into an even more amazing day out. In my book, the admission price is worth it for Formula Rossa alone.

 

Regards

 

PL

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Sadly professional discretion dictates that there is a lot that I cannot say

As someone who often recommends to people that their job in the industry is worth quite a bit more than trying to right kiddies on an internet forum, I totally understand your stance.

 

--Robb

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Not sure if this is worth mentioning, but it seems that a trip to Ferrari World was offered as a prize (but not won) on today's "The Price is Right". I wasn't paying attention, but I heard something about a 149 mph roller coaster and thought to myself "Uh...is that a metaphor or something?" Then I heard "trip to Ferrari World".

Think I'll try to get on the show in case they offer it again...

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Regarding riding Rossa without the trims. Believe me, you don't want to do that.
In my book, the admission price is worth it for Formula Rossa alone.

 

Agreed on both points.

 

Rossa is a monster of a coaster, and certainly one of the best in the world

 

Formula Rossa is a great ride, no question about that, but I don't think I could describe it as "one of the best in the world".

 

Impressive statistics alone do not make for a top drawer coaster. For me the best coasters are those which I'd happily repeat ride for hours on end; the majority of the B&Ms fit into that category for me, as do most Intamin coasters over two hundred feet, the Morgan hypers, and of course the late and lamented Eagle Fortress. As impressive as Formula Rossa is, the full speed portion stretches the limits of human endurance. Six laps was my limit, those spread over a few hours.

 

IMHO it is something that every enthusiast should ride once, but I can't see it being the top of any polls; personally I don't think it'd make my top fifty. Having said that, I will definitely make the effort to get back there again some day; when I'm flying to anywhere in Asia my most convenient connection is through Abu Dhabi International, and it's close enough to the airport to fit a visit into a five/six hour layover; the perfect way to loosen up after a long haul flight!

 

believe me when I tell you that it is quite impossible to describe.

 

Er... I think I can describe it... A launch that seems to go on forever; the wind blasting you in the face no matter where you are in the train; two seconds of absolute silly speeds before the hill and trim brake (which pulls a good chunk of speed off the train); then some fast and wide turns for thirty seconds or so, then a brake run?

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Er... I think I can describe it...

 

I was thinking more along the lines of that feeling you get when the acceleration pushes you back into the seat, and your insides stay at the platform for you to meet on the unload station, rather than a description of the coasters layout, but I get your point....

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Understood. I think it's probably fairer to say that the intensity of the top speed is like nothing else out there; correct me if I'm wrong, but I cannot think of any other scenario where people travel that fast without some form of protection from the wind, be it a helmet or otherwise.

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  • 5 weeks later...

Ferrari World has sent us a press release regarding their latest milestone: 100 days of operation!

 

Ferrari World Abu Dhabi, the world’s largest indoor theme park, marks 100 days of operation today. The Park opened its doors to the public on 4 November 2010 and has since welcomed hundreds of thousands of guests.

 

“After 100 days of operation, Ferrari World Abu Dhabi has exceeded all our expectations, reaffirming its position as an iconic experience in Abu Dhabi,” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “We’ve seen a large number of families, racing fans and car enthusiasts, all enjoying what the park has to offer.”

 

Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park, as well as in excess of 1,000 travel agents and around 2,000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety.

 

The state-of-the-art rides at the Park provide a unique experience which brings Ferrari’s spirit to a wide audience, exemplified by family friendly attractions such as Speed of Magic, one of the most technically advanced 4-D attractions in the world and the adrenalin pumping Formula Rossa, the world’s fastest roller coaster. In addition to the 20 Ferrari-inspired rides and attractions on offer, stores and restaurants have gained equal popularity. Guests have snapped up the official Ferrari World Abu Dhabi products as a memory of the experience, and have made its Ferrari Store emerge as the best performer of all the Stores worldwide. Guests have also enjoyed the real Italian experience through special set menus based on the authentic ingredients from Emilia-Romagna, the region of the home of Ferrari, and the only certified Napolitana pizza in the Middle East.

 

On this 100th day, guests will be able to see the world premiere of the FF, the revolutionary Ferrari 12-cylinder four-seater with four-wheel drive, broadcast live in Cinema Maranello. This follows some amazing Ferrari moments in which guests to the Park also had the opportunity to experience the Grand Opening ceremony, which included an amazing multimedia show in front of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces as well as Ferrari Chairman Luca di Montezemolo; and most recently the real time streaming of the launch of the 2011 Ferrari F1™ single-seater. Many others enjoyed the numerous private events held at Ferrari World Abu Dhabi, including exclusive celebrations and corporate events, making the Park one of the most sought after venues in Abu Dhabi.

 

Among the most distinguished guests who paid homage to the legendary marquee during its first 100 days of operation were the Scuderia Ferrari drivers Fernando Alonso and Felipe Massa; Prince Albert of Monaco; music icons Kanye West and the Jonas Brothers; Skateboarding legend Tony Hawk; Award nominated actor Jeremy Renner; UK Chef James Martin; Manchester City players Patrick Vieira, James Milner and Wayne Bridge; Australian Cricketer Shane Warne; in addition to a host of Arab celebrities including Walid Toufic, Roula Saad, Ahmed Al Sharif, Amal Bachoucha, Fares Karam and George Kordahi.

 

“While we’ve been overwhelmed with the success of our first 100 days, Ferrari World Abu Dhabi is not a theme park which will rest on its laurels. The experience is continually being enriched to exceed guest expectations.” said Claus Frimand. “We strive for outstanding levels of quality and excellence and continuously seek to enhance the operation. We’ve been able to implement immediate modifications to the daily operation, which have already had a positive impact on the guest experience. In addition, we are working on expanding the experiences at Ferrari World Abu Dhabi to continuously improve the show value now and in the future.”

 

“We have been pleased to see an amazing response from guests in the Middle East to such a unique theme park,” said Dave Schmitt, President & CEO of ProFun Management, a leading international group from California, USA which through Farah Leisure Parks Management, operates and manages Ferrari World Abu Dhabi. “This distinctive Park stretches the boundaries of the industry and sets the example of what is achievable worldwide,” he added.

677575826_FerrariWorldAbuDhabi.jpg.4c0284adffcca0b80a3cf9696292d07f.jpg

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853242528_FormulaRossalaunchesatFerrariWorldAbuDhabi.jpg.634fb6a605d24832eaf1c7a0f4dbd017.jpg

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  • 4 weeks later...

Just a quick update. I visited the park yesterday and everything was running really well. G force was the only ride not working. I will do a full trip report soon but thought you might like some exciting news.

 

You can now wear prescription glasses on formula rossa! They have goggles that fit over your glasses and hold them on tight.

 

Amazing

 

And..

Heres a POV Of made In Marinello.

They have added extra heat and wind effec ts since I last Rode.

 

 

Dubaidave

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