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Six Flags [FUN] Corporate Discussion Thread

p. 91: Six Flags and Cedar Fair to enter "merger of equals" agreement, company will still be called "Six Flags"

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The new Six Flags logo is an insult to my childhood. Couldn't they just keep the original logo? I don't want Snoopy in my parks. He has nothing to do with WB (aside from WB being the distributor of the specials on DVD.) I love Peanuts, but damn.

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I think the logo looks very tasteful and more reminiscent of Cedar Fair's logo. After the logo reveal, reading articles, and seeing statements from execs, I am becoming a little optimistic. It looks like they're openly admitting that Six Flags needs to come up to Cedar Fair standards, vs. the other way around. There have been multiple mentions of the former Six Flags being mismanaged. I hope they isolate the comics to the original Six flags parks and keep the clean lines feel of former Cedar Fair parks.

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I have my doubts that the Six Flags parks logo will change anytime soon. It doesn't look dated, has brand recognition, and would add a large chunk of additional costs that aren't really necessary immediately.

The new logo is probably going to be simply used for SFEC and maybe, over time, they will update the parks logo to use the CF style modified Gibson Bold font but keep everything else the same. The font is not all too different than the modified ITC Kabel Bold the SF parks logo uses now.

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The logo is for the newly formed corporation, Six Flags Entertainment Corporation, not the existing park branding.

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They are saying that it is unlikely that we will see that logo physically in the parks anywhere. It is the logo for the corporate offices, basically, and the SF parks merging into the new chain will keep their established logos on the ground. It is speculation at this point, of course, but I suspect they are right. I don't know why the new chain would spend money on switching all these out when the one thing the SF side brings above anything else is national brand recognition and those established logos are a big part of that. 

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