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Mattel Adventure Park Coming to Arizona

Masters of the Universe, Hot Wheels & more

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It appears that Arizona is finally getting a new park.

 

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MATTEL AND EPIC ANNOUNCE ADDITIONAL BRAND EXPERIENCES FOR UPCOMING MATTEL ADVENTURE PARK

EL SEGUNDO, Calif., – May 24, 2022 –Mattel, Inc. (NASDAQ: MAT) and EPIC Resort Destinations, LLC. announced today that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023.  

These Mattel brands join the previously announced Hot Wheels roller coaster and go-karting experiences and Thomas & Friends indoor theme park.  

“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” said Julie Freeland, Senior Director, Global Location Based Entertainment, Mattel. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.” 

The additional brand experiences planned for Mattel Adventure Park will be highlighted by the Barbie Beach House, designed to be a must-visit destination for Barbie fans of all ages.  The Barbie Beach House features the Barbie flying theater, taking riders on a journey from deep underwater to outer space; the Dream Closet Experience, where Barbie, through state-of-the-art hologram technology, is brought to life to help curate the ultimate wardrobe; and the Barbie Rooftop where guests can enjoy a selection of signature pink beverages perfectly paired with sweet and savory snacks while enjoying panoramic views of the property. 

Mattel Adventure Park will also feature a nine-hole mini golf experience that translates the Mattel Games portfolio into an immersive environment. Families can putt-putt while battling Rock ‘Em Sock ‘Em Robots, or through a life-sized Pictionary game board with additional games featured throughout. The #1 card game property, UNO, will be represented as a larger-than-life climbing structure where guests can jump on oversized UNO cards and race to the top. 

Master of the Universe’s iconic Castle Grayskull has been transformed into a 4,500+ sq. ft. state-of-the-art laser tag arena where fans “have the power” to fight for Eternia. A Laser Tag experience will bring the world of Eternia to life and invites guests to join an epic battle to regain the power of the Universe. 

“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park. We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.” Said Mark Cornell, President, Epic Resort Destinations.  

About Mattel   

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.  

About EPIC Resort Destinations 

EPIC is a resort destinations developer specializing in Intellectual Property driven resorts and location-based entertainment. We are guest obsessed and, on a mission, to create, develop, and operate world-class destinations and attractions that are extraordinary, safe, and fun places where epic memories are created and shared. Our unique blend of family-friendly fun is created by combining time proven “wind in your face” themed rides, globally iconic brands with multigenerational emotional resonance, and immersive theatrical experiences featuring original media content. 

Current developments under construction include Mattel Adventure Park, Barbie Beach House, and a flying immersive theater in Glendale, Arizona, with future destinations under consideration across North America. Visit us at matteladventurepark.com

 

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On 5/26/2022 at 7:40 AM, grsupercity said:

So excited for a 2nd chance hyper gtx

Same!!! That in itself will be worth the flights and rental car there. I was absolutely blown away by the one at KK. Can’t imagine one with inversions! It’s going to be fantastic! 

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  • 3 weeks later...

Its a tourist hub looking to transform into the Orlando of the West. All I know Glendale for is golf courses. Thats not better since kids dont go to golf courses en masse. Mattel has to hope people go to Glendale while in LV you already have people coming. 
 

Who wouldnt go to just see what a Mattel park is like? Its a curiosity perfect for Vegas. It would prob have sell out dates if Im frank and they execute it as well as described. Needs to be wizzarding world level immersion to truly work IMO. 

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They're building this park in a major metro area that has probably craved a decent theme/amusement park for decades.

They build this in Vegas and it's just another tourist trap.

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8 hours ago, rachelmadcow said:

Its a tourist hub looking to transform into the Orlando of the West.

Where are you getting this stuff from???  The last thing vegas wants to be is the orlando of the west when you have Anaheim AND LA right there.  Vegas is doing just fine being Vegas.

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On 6/15/2022 at 11:53 PM, rachelmadcow said:

Its a tourist hub looking to transform into the Orlando of the West. All I know Glendale for is golf courses. Thats not better since kids dont go to golf courses en masse. Mattel has to hope people go to Glendale while in LV you already have people coming. 
 

Who wouldnt go to just see what a Mattel park is like? Its a curiosity perfect for Vegas. It would prob have sell out dates if Im frank and they execute it as well as described. Needs to be wizzarding world level immersion to truly work IMO. 

Glendale is home to the AZ Cardinals, Dodgers/White Sox Spring Training, will host the Super Bowl every 10 years or so, plus the Phoenix metro area which only has Castles and Coasters.  It will do just fine.

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Can we all just agree that building a new park in the desert states of the American Southwest is an incredibly short-sighted and financially irresponsible move?  Lake Mead is at it's lowest level in history with no sign of stopping anytime soon.  They're going to start enforcing water restrictions for all states that rely on the Colorado River in the very near future.  The fed gave the states until August 14th, 2022 to create a new plan that will reduce consumption by 2-4 million acre-feet per year starting in 2023.  Annual consumption is 7 million.  Do the math.

Edit - Hot pot of coffee!  A source!  https://www.reviewjournal.com/local/local-las-vegas/feds-lake-mead-could-become-useless-without-major-water-use-cuts-2593912/

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On 6/21/2022 at 8:51 PM, Jew said:

Glendale is home to the AZ Cardinals, Dodgers/White Sox Spring Training, will host the Super Bowl every 10 years or so, plus the Phoenix metro area which only has Castles and Coasters.  It will do just fine.

Idk why u listed temporary or seasonal events… las vegas is there 24/7 365… 

if i was an investor id immediately wonder why nobody else built outside Phoenix… if its so lucrative why isnt castles and coasters getting investments or able to purchase more than a 1979 schwarzkopf. 

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We need a decent amusement park here in Phoenix.  Summers are hot but the rest of the year is decent.  I've been to Florida in the summer and the humidity makes it feel just as hot as Phoenix.  

Castles and Coasters doesn't have any more space unless they tear out some of the mini-golf courses.  They have no room to expand.    

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Don't buy into that.  There is always room to expand. but does it make sense to expand when you get a particular demographic is ok with the current offerings?

 

 

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On 6/25/2022 at 1:53 PM, rachelmadcow said:

Lake Mead is low bc theyre forced to send water downstream by the Feds. 
 

I dont even need google to know that. 

Get back to me in a few short years.  I absolutely LOVE saying I told you so to people.

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On 6/25/2022 at 11:55 AM, rachelmadcow said:

Idk why u listed temporary or seasonal events… las vegas is there 24/7 365… 

if i was an investor id immediately wonder why nobody else built outside Phoenix… if its so lucrative why isnt castles and coasters getting investments or able to purchase more than a 1979 schwarzkopf. 

Las Vegas did the family thing.  Didn’t work.  Phoenix is one of the fastest growing metropolitan cities.  It has grown exponentially since 2000.  Conflating a lack of investment in new rides for Castles’N’Coasters with the ability for the market to support a new park is terrible logic.  The choice of ownership to not build something new doesn’t necessarily mean they don’t have the ability to do so.

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