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NEWS: Six Flags & Walmart launch "Walmart Family Days"


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http://www.amusementtoday.com/

 

Six Flags Entertainment and Wal-Mart Stores, Inc. announced today a joint initiative that will allow Walmart customers to purchase a four-ticket Six Flags admission package, plus savings on food and attractions for only $99.

 

Six Flags Entertainment and Walmart are saving families up to $120 on a whole day of fun by delivering valuable family entertainment at an affordable price. Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family Days" package with four tickets to Six Flags on Wednesday, Thursday or Friday. Customers enter the promotion code found on their Walmart receipt at http://www.sixflags.com/walmart in order to register and receive an email for package redemption.

 

"Both Walmart and Six Flags have a long tradition of providing value to their customers and this promotion offers a great opportunity for families to have a fun day with an eye on their budgets," said David McKillips, SVP, Corporate Alliances, Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "We are also pleased to be part of a far-reaching campaign which brings together two family-friendly brands in time for the peak summer season."

 

Six Flags parks will also introduce "Walmart Wednesdays Rise & Ride" where "Walmart Family Days" ticket holders can enjoy an extra hour of early morning ride time on Wednesdays. Plus, ticket holders will have access to other in-park savings on food and attractions.

 

Additionally, this joint media and marketing initiative includes a place-based media campaign that takes advantage of Six Flags' national digital out-of-home (DOOH) network, along with in-park, in-store and online promotions. This includes information about the benefits of "Walmart Family Days" as well as national Walmart branding spots that can be seen on Six Flags TV, Jumbotrons, In-Park Theater Network and Digital Menu Boards throughout Six Flags' parks, as well as online at http://www.sixflags.com. In turn, Walmart will support the promotion in its stores as well as through in-market publicity and online.

Edited by jedimaster1227
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The phrasing confuses me, and I couldn't pinpoint an answer at their sites.

 

It's go to Wal-mart Wednesday/Thursday, Buy Online until Friday and go to park that week? Or can tickets be bought that week and used any time before the end of the season?

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I would also like to know if the tickets would have to be used that week, or if they are available until the end of the season. I'm teetering on buying a season pass for this year, but with the amount of parks I'm going to visit, this might be just as good a deal unless I'm able to make it to Texas....

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