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NEWS: Six Flags enters into partnership with Post Foods


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http://www.prnewswire.com/news-releases/six-flags-entertainment-enters-into-marketing-partnership-with-post-foods-93773114.html

 

Six Flags Entertainment, the world's largest regional theme park company, has entered into a strategic cross-promotion agreement with Post Foods, LLC, and its suite of family-targeted cereal brands.

 

The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park. In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.

 

Post Cereals also will present a national Six Flags "Rise-n-Scream" event. On July 13th, Six Flags theme parks across the country will open their gates one hour early for Post consumers who registered online to be part of the special promotion (http://www.sixflags.com/riseandscream).

 

Additionally, Post Foods will receive in-park branding via Six Flags Media Networks. This includes media promotion on Six Flags TV, signage and other place-based digital media at the parks, as well as online at sixflags.com and other social media outlets, including Facebook.

 

"Six Flags' new partnership with the Post family of brands further demonstrates the value of our platform and consumer reach," said David McKillips, Senior Vice President of Corporate Alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "By strategically utilizing our theme parks and media network, we're able to offer significant impressions to our partners along with savings for families this summer."

 

The promotion will be featured on-shelves now through mid-July, with discount coupons valid through October 15, 2010.

Edited by jedimaster1227
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If anything, I at least want the train wraps to be Honey Bunches of Oats!

 

But really... The more partner ships the more money for Six Flags. Which we really need for Six lags to pay back all of its debt. So I have nothing against it as long as the ads don't get out of hand.

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I agree with the above that the ads are starting to get out of hand. If the entire park is plastered with advertising, it cheapens the "theme park" experience. The escapism, which is what Disney & Universal excel at, gets flushed straight down the toilet and the SF parks look like a string of tacky strip malls with rides. Sacrificing what remains of the atmosphere for advertising is not going to please the guests. I understand that the company needs the money from the corporate sponsors, but the integration of outside brands into the parks is at times questionable.

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Just curious...will they hand out samples of their products? In the past, I've been given Doritos on my way out when they sponsored an attraction.

 

Eric

 

That would be cool if they did. Right now Nitro is sponsored by Snickers and Rolling Thunder is sponsored by M&M's and they don't give out samples but that might be different because the park sells candy and they probably wouldn't want to give out samples and stop people from spending $2 on a candy bar.

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Hmmm... Post cereals sponsorship: The possiblities boggle the mind...

 

"Bran Flakes: THE RIDE!= it explodes the riders out of the platform, and end in a splashdown vortex.

"Honeycomb: THE RIDE!= A sugared up spin and spew that makes kids run around in circles afterwards...

"GRAPE NUTS: THE RIDE!= It doens't do anything, is rather bland, and then you get one stuck in your teeth...

 

This sponsorship thing is going WAY too far, I'm afraid...

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I agree with the above that the ads are starting to get out of hand. If the entire park is plastered with advertising, it cheapens the "theme park" experience. The escapism, which is what Disney & Universal excel at, gets flushed straight down the toilet and the SF parks look like a string of tacky strip malls with rides. Sacrificing what remains of the atmosphere for advertising is not going to please the guests. I understand that the company needs the money from the corporate sponsors, but the integration of outside brands into the parks is at times questionable.

 

Disneyland would have never been completed without getting sponsors for just about everything. I still remember as a kid them having sponsors or partnerships for everything and everything. The fact is that disney parks are a huge advertisement for Disney products, movies, tv shows, etc. I mean they don't have Highschool musical at DCA because the people demanded it. It's because they are trying to sell the DVD, not to mention clothing, backpacks, dolls, you name it. Every time disney has something in theaters it "magically" appears at the parks. Chevron at Autopia, even a Mission tortilla factory at DCA. Escapism, i think not.

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I noticed on the Post page that they have partnered with Wal-Mart as well. There was a banner ad that linked to https://sixflagswalmart.dja.com/ They are doing ticket packs with ERT as well on selected days. The fine print says

 

Offer must be redeemed online on Wednesdays, Thursdays and Fridays only, beginning 6/2/10 through 7/2/10 at www.sixflags.com/walmart (“Site”). Recipients must shop at a participating Walmart store on Wednesdays and Thursdays only, beginning 6/2/10 through 7/1/10 to receive this discount admission offer. Once at this Site, register the designated code from your Walmart receipt here and sign-up to receive email(s) which will provide you the opportunity to purchase four general admission Six Flags tickets for $99.00 plus tax, where applicable, and you will receive a voucher with additional in-park savings, available at the participating Six Flags theme parks. You must receive an email after you register at the Site in order to buy your tickets online at the discounted price.
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