Jump to content
  TPR Home | Parks | Twitter | Facebook | YouTube | Instagram 

Busch Gardens Williamsburg (BGW BGE) Discussion Thread

P. 443 - A Night at Busch Gardens' Christmas Celebration

Recommended Posts

  • Replies 11.1k
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

Halloween Harvest, or “Howl-o-Scream Lite.” Busch Gardens is sticking with its “reservations only/limited attendance” events with Halloween Harvest during October. This is sort of “Howl-o-Scream

Before this thread derails off course into a COVID discussion, I’ll just keep it simple:  everyone should follow their state and local guidelines.  This isn’t something up for debate on TPR. Now

A Night at Busch Gardens' Christmas Celebration Busch Gardens Williamsburg is pushing on with its limited attendance/reservations-only events schedule with an abridged version of their extremely

Posted Images

^Agreed.

 

^^There's no doubting that Tempesto is not anywhere near the same scale as Fury HOWEVER there's nothing wrong with advertising and hyping up your attraction. SF is marketing Larson Super Loops for god sakes!!

I understand the company is going through restructuring but you would think they would (Maybe they have?) include funds for advertising in overall project budgeting.

Any BGW locals seen billboards or any type of advertising for Tempesto?

Link to post
Share on other sites

I had a coworker tell me that the tram attendant announced it on their way out back in October or December... And I think there was an article in a Williamsburg paper a bit ago.

Link to post
Share on other sites

^^The article (if we're talking about the same one) only mentioned that there would be an announcement this month.

Link to post
Share on other sites

Had to pull up my old account to chime in here!

 

Does BGW have a history of opening its new coasters on opening day? ...

 

Old guard (before the company sold) soft opened Drachen Fire, Alpengeist, Apollo's Chariot opening weekends with media day usually weeks later. New guard ... well, the results speak for themselves.

 

SF is marketing Larson Super Loops for god sakes!!

 

This! The lack of even basic easy promotion (Facebook, etc.) is a crazy decision, but given the new guard's behavior (across the chain) it's actually not crazy at all. I have nothing against the new guard, but I do question if they actually enjoy the amusement industry (i.e. their jobs and what it all represents), because they really don't get it right now.

 

This is what happened to Paramount Parks and Six Flags for a while. Even Universal and Disney had their low moments. It's just SW/BG turn. In this case, SeaWorld Entertainment, Inc. made things far worse all on their own (Blackfish had very little to do with it ... just trust me on this! The decline was happening BEFORE the film).

 

In the last few years I truly believe, even more today, Seaworld and Busch Gardens parks have yet to fully realize their core potential. They made mistakes, some very preventable, instead of magic. They could've profoundly changed the U.S. amusement park game, but that wasn't the clear focus of the new guard. I don't think *most* of them truly love their own brand and it's just a job. It showed many years ago. It continues to play itself out today.

 

If I'll say one thing about the new coaster, it's not very BG in every possible way. That's why I said the new guard's decisions aren't so crazy when you look at the modern big picture. Still, great to see a new addition.

 

Yes, I really love BGW and the brand, but it's different now ... different in that New Coke way.

 

Sea Dragon was so much fun! I miss that ride. Good memories. Thanks for that.

Link to post
Share on other sites

In the last few years I truly believe, even more today, Seaworld and Busch Gardens parks have yet to fully realize their core potential. They made mistakes, some very preventable, instead of magic. They could've profoundly changed the U.S. amusement park game, but that wasn't the clear focus of the new guard. I don't think *most* of them truly love their own brand and it's just a job. It showed many years ago. It continues to play itself out today.

 

If I'll say one thing about the new coaster, it's not very BG in every possible way. That's why I said the new guard's decisions aren't so crazy when you look at the modern big picture. Still, great to see a new addition.

 

Yes, I really love BGW and the brand, but it's different now ... different in that New Coke way.

 

I completely understand, and agree. It always seemed to me like the BG parks have long been on the verge of becoming really huge destinations. They've always been on the upper tier of theme parks. The wasted potential, especially recently, is staggering.

 

And I just don't get it. Do they not like money? I guess they just don't understand and don't care.

Link to post
Share on other sites

Ehh since Preview Day is coming up, here's this year's 2015 BGW crowd calendar I put together.. Special thanks to user celesguy for reminding me to post it here.

 

Even though I originally posted it to BGWFans in January after the park hours were released, I figured since a lot of people like making plans around projected crowds and it gets asked around a lot here, I'd just go ahead and post it here before the park opens.

 

- Obviously the crowds are subject to change.

- Special events and discount days are not included (yet).

- Does not include Tempesto's opening day

 

I did post a guide on how to use it here.

Link to post
Share on other sites
^I have NEVER seen a park completely build a major coaster and not announce it until the park actually opens for the season. If it's a smart thing to do, they are the first to try it.

 

When you consider the position Busch is in (letting go tons of people in nearly every department, having huge losses in the last couple of years, etc.) it makes sense. They are in a unique position among major chains which is why this unique (read: unheard of) lack of marketing is likely the smartest move for them.

 

Let's remember who's on a theme park fan site and who's getting paid to do this type of thing. I don't think they're just making a huge mistake and can only correct it by logging onto Theme Park Review

 

EDIT: Let it be known I don't think this is the perfect/only strategy nor maybe the best way to go about handling their new addition. But if you look at the situation Busch is in I firmly believe it can be justified as weird as it is. Marketing (properly) is expensive and Busch Gardens isn't exactly in the greatest position to be making huge investments right now. They have to pick their battles. My theory is instead of going all-out on a marketing campaign that will pale in comparison to its neighbors, BGW will let the ride speak for itself the first few weeks of operation, and then play it up as word of mouth starts spreading among locals (which I assume will be the largest audience for this ride).

Link to post
Share on other sites
^^The article (if we're talking about the same one) only mentioned that there would be an announcement this month.

 

Yeah, that's the one I'm referring to.

 

At this point I'm just interested to see whether they have some grand announcement for Saturday, or if it'll just be "yeah, you may have noticed the new roller coaster." Or better yet, they don't announce it, sending everyone into even bigger confusion.

Won't make it to preview day this year, but I'm sure I'll see plenty of reports...

Link to post
Share on other sites

 

When you consider the position Busch is in (letting go tons of people in nearly every department, having huge losses in the last couple of years, etc.) it makes sense. They are in a unique position among major chains which is why this unique (read: unheard of) lack of marketing is likely the smartest move for them.

 

Even in the darkest days of the Burke regime at Six Flags, they had enough sense to market the largest capital expenditure project the chain was developing in any given year. It actually doesn't make any sense, and who is getting paid to do this type of thing (if they haven't been fired to save money) is currently watching attendance dwindle and the stock price auger into the ground. Any idiot can run a company badly, and that's clearly the situation with SeaWorld.

 

 

They have to pick their battles.

 

You know what is a complete and utter waste of money? Spending MILLIONS on a new ride and making absolutely zero attempt to market it in advance. It is inexcusable and only serves as confirmation bias to those who thought that SEAS was without direction and meaningful leadership.

Link to post
Share on other sites

^Again, like I said, no amount of advertising will make this addition more attractive than Fury or Thunderbird, for example. It would never be an addition that will attract tons and tons of people from out of town. Will they have a smaller opening day? Yeah, sure. But eventually people will obviously realize that there's a new roller coaster there and throughout the season will be a steady influx of interested people from the immediate area, at which point BGW can start promoting it. Is it perfect? No. But I refuse to believe Busch Gardens is run entirely incompetently. There has to be some logic in it somewhere. My opinion.

Link to post
Share on other sites
^Again, like I said, no amount of advertising will make this addition more attractive than Fury or Thunderbird,

 

There is no advertising. There is no marketing. None. That's the problem. The park opens in less than two weeks. There isn't precedence for this that I can think of in the industry because no one is dumb enough to not announce or market additions. Seriously, I think Fun Spot Orlando did more work to hype the 4-5 weeks that Air Race was set up at their Orlando location than Busch Gardens Williamsburg has done for a $6-10 million dollar attraction.

 

But eventually people will obviously realize that there's a new roller coaster there and throughout the season will be a steady influx of interested people from the immediate area, at which point BGW can start promoting it.

 

So you're hoping for word of mouth to get out about the ride to promote it and boost attendance? That's Hard Rock Park level desperation. You can't possibly think that's a rational thing for a major theme park to do.

 

Is it perfect? No. But I refuse to believe Busch Gardens is run entirely incompetently. There has to be some logic in it somewhere. My opinion.

 

You can refuse to believe whatever. The company is approaching financial ruin and they seem totally clueless on how to alter the downward spiral. If this is such a smart thing to do, why hasn't anyone else ever tried it? Disney is running successful press events for cupcakes and t-shirts and SeaWorld won't even do it for the biggest ride they're building in any of their parks for the 2015 season?

Link to post
Share on other sites

Found this photo on BGW Insider's Facebook page of a Tempesto car. I have to say, those OTSRs don't look very comfortable .

image.jpg.6b190d904a14cb9059a35c93439d4e3d.jpg

Link to post
Share on other sites

Those really don't look all that bad, they just look like foam straps to keep people upright. They kinda remind me of the straps that are on Thunderbolt at Coney Island.

Link to post
Share on other sites

^You mean last year's surprisingly rough and mediocre fail-of-the-year Thunderbolt?

 

Those restraints are certainly a downgrade from the West Coast and German lapbar versions. Just another quiver for the Tempesto-haters club (that I belong to...).

Link to post
Share on other sites
^Again, like I said, no amount of advertising will make this addition more attractive than Fury or Thunderbird, for example. It would never be an addition that will attract tons and tons of people from out of town. Will they have a smaller opening day? Yeah, sure. But eventually people will obviously realize that there's a new roller coaster there and throughout the season will be a steady influx of interested people from the immediate area, at which point BGW can start promoting it. Is it perfect? No. But I refuse to believe Busch Gardens is run entirely incompetently. There has to be some logic in it somewhere. My opinion.

 

At Six Flags Discovery Kingdom, Superman is the park's top coaster right after Medusa. The ride was a big hit with the GP, so I could easily see the ride attracting guests if they decided to market it. This is quite possibly the most puzzling campaign, or lack there of.

 

I agree that the space between the straps seems rather small, but as long as the straps are fairly short, they shouldn't impact the ride too much. Superman is such a smooth ride that there wouldn't be any headbanging.

Link to post
Share on other sites
Superman is such a smooth ride that there wouldn't be any headbanging.

 

The headbanging won't be a problem, but the ride is packed with laterals!

 

OTSR that need to be fasten by hand by the way, as the lap-bar opens toward the front... Uggh.

And they could have at least get rid of that shin gard... But nope.

Link to post
Share on other sites
OSTRs??

 

Whyyyyyy???

 

People complained about OSTRs on I305. Ironically, it's now one of the highest rated coasters in the world and my personal favorite....Anything can happen.

Link to post
Share on other sites

Those straps looks very close together. I305's slightly graze against my ears when I slide them over my head... these look like they will scrape the sides of someone's head. It also appears that boarding riders will have to pick the straps up. Surprised they didn't just go with an all-in-one over the shoulder lap bar restraint system. Instead they went with two separate devices.

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    No registered users viewing this page.


×
×
  • Create New...

Important Information

Terms of Use https://themeparkreview.com/forum/topic/116-terms-of-service-please-read/