Six Flags Corporate Discussion Thread

[larrygator]

^Tell me about it.

[jedimaster1227]

http://www.prnewswire.com/news-releases/mars-chocolate-north-america-expands-marketing-partnership-with-six-flags-entertainment-135568683.html

 

Today Six Flags Entertainment Corporation (NYSE: SIX) and Mars Chocolate North America announced an expanded partnership agreement that will build on their successful three-year relationship through 2013.

 

Following Mars' first-ever M&M'S® Day at Six Flags in 2011, as well as successful SNICKERS®-sponsored Fright Fest events, the partnership extension will add TWIX®, 3 MUSKETEERS®, MILKY WAY®, DOVE® and COMBOS® to the roster of Mars Chocolate North America brands activating at Six Flags' properties around the country.

 

"We have enjoyed a very successful relationship with Mars Chocolate North America over the past three years, and are excited to expand our relationship," said David McKillips, senior vice president of corporate alliances and partnership marketing. "The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions, as well as continue to provide thrilling experiences for our guests."

 

Six Flags and Mars Chocolate North America will activate the integrated marketing partnership with several in-park and in-market promotional programs, including:

• Summertime consumer discount admission promotion with MILKY WAY® and 3 MUSKETEERS® Brands promoted throughout convenience store channels
  
• Six Flags featured as one of the grand prize sweepstakes prizes in a national consumer promotion with the TWIX® Brand; and
  
• MARS Chocolate North America advertising creative featured on Six Flags award-winning in-park media networks, including: Six Flags Television Network, Cool Media signage, ride sponsorship, spectacular Out-of-Home units, Six Flags online and mobile programs.

[Twister II]

Looking forward to more coaster train wrapping

[QueerRudie]

I decree this now officially seals it: The suck-factor will be going WAAAAY up on most SixFlags coasters. Pretty soon, you'll see the scramblers with ads on them, or River Rapids rides looking like LifeSavers candy.

 

It's bad enough they desecrated Whizzer and Mindbender... but how long will it be before Superman gets pudgy off of a Dove bar? Will Batman gain weight from his encounters with the Milky Way?

[acq10uaz]

The company has said that they are decreasing the train wrapping. Sponsorship will now just focus on SFTV and all the little signs they have in the park. ^Plus DC themed coasters can't have any sponsorship on it whatsoever as part of the contract the two companies have.

[QueerRudie]

The company has said that they are decreasing the train wrapping. Sponsorship will now just focus on SFTV and all the little signs they have in the park. ^Plus DC themed coasters can't have any sponsorship on it whatsoever as part of the contract the two companies have.

 

Calling sense of humour, Sense of Humour, you're needed at the gate.

[jedimaster1227]

Pretty soon, you'll see the scramblers with ads on them, or River Rapids rides looking like LifeSavers candy.

 

Are you sure you don't already work for Six Flags Entertainment's advertising department? That sounds EXACTLY like something they'd do!

[Schotcher]

Does this mean the electronic menus at restaurants will ONLY BE Skittle's advertisement? Wouldn't make much of difference if you ask me.

[QueerRudie]

Pretty soon, you'll see the scramblers with ads on them, or River Rapids rides looking like LifeSavers candy.

 

Are you sure you don't already work for Six Flags Entertainment's advertising department? That sounds EXACTLY like something they'd do!

 

Back quite a while ago, I was part of a regional airline that decided to cover everything on a plane in advertising... I guess it comes naturally to me.

 

Future ad developments for SFInc:

Mylanta/Dramamine/Pepto Bismol wrapped spinning flats (Picture an Enterprise looking like an enormous Pepto tablet!)

Pampers/Huggies themed children's areas (Looney Toons World: Now 50% more leakproof!)

Wooden Coasters will be sponsored by Lowes's/Hopeless Depot (I see Bob Vila helping with the wraps on this...)

Steel coasters sponsored by Rust-O-Leum (Except Vekoma coasters: Sponsored by Advil/Aleve/Tylenol)

Water rides sponsored by Brita ("Kids, look out! It's the filtered spigot!")

Log flumes wrapped in DuraFlame wraps (Only burns when you WANT it to!)

Drop towers sponsored by Traveller's Insurance ("Is this trip REALLY necessary!")

 

It's coming folks... just wait for it.

[televisedconfession]

Pretty soon, you'll see the scramblers with ads on them, or River Rapids rides looking like LifeSavers candy.

 

Are you sure you don't already work for Six Flags Entertainment's advertising department? That sounds EXACTLY like something they'd do!

 

Actually, that sounds like a LOT of fun... I'd ride it!

[DarienLaker]

Pretty soon, you'll see the scramblers with ads on them, or River Rapids rides looking like LifeSavers candy.

 

Are you sure you don't already work for Six Flags Entertainment's advertising department? That sounds EXACTLY like something they'd do!

 

Back quite a while ago, I was part of a regional airline that decided to cover everything on a plane in advertising... I guess it comes naturally to me.

 

Future ad developments for SFInc:

Mylanta/Dramamine/Pepto Bismol wrapped spinning flats (Picture an Enterprise looking like an enormous Pepto tablet!)

Pampers/Huggies themed children's areas (Looney Toons World: Now 50% more leakproof!)

Wooden Coasters will be sponsored by Lowes's/Hopeless Depot (I see Bob Vila helping with the wraps on this...)

Steel coasters sponsored by Rust-O-Leum (Except Vekoma coasters: Sponsored by Advil/Aleve/Tylenol)

Water rides sponsored by Brita ("Kids, look out! It's the filtered spigot!")

Log flumes wrapped in DuraFlame wraps (Only burns when you WANT it to!)

Drop towers sponsored by Traveller's Insurance ("Is this trip REALLY necessary!")

 

It's coming folks... just wait for it.

 

I got more future ad devlopment idea for Six Flags Inc.

 

Pandemonium (SFNE, SFOT, SFStL, SFFT) being sponsored by Pepto Bismol (with the cars painted Pepto pink!)

Toys "R" Us themed kiddie lands (with Geoffry Giraffe instead of Bugs Bunny)

Superman Ultimate Flight (SFDK) being sponsored by American Airlines

 

Just you guys wait Six Flags has gone BIG with sponsorship!

[deathbydinn]

Six Flags Expands Share Repurchase Plan by $250 Million

 

Six Flags Entertainment Corporation (NYSE: SIX) announced today that its board of directors has approved a stock repurchase plan that allows the company to repurchase $250 million of its stock through 2015. In February 2011, the company announced a three-year $60 million plan that has substantially been completed.

"Our Board of Directors remains extremely confident in the company's future capabilities and, with the flexibility provided by our recent debt refinancing, we are in a unique position to further enhance shareholder value through a new share repurchase plan," said Jim Reid-Anderson, Chairman, President and Chief Executive Officer, Six Flags Entertainment.

 

Link

[jedimaster1227]

Six Flags has sent us a press release regarding the extension of their ticketing agreement with 'accesso'.

 

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and accesso, a leading provider of commerce solutions, announced the signing of a new six-year agreement to continue leveraging accesso's ticketing and ecommerce solutions for Six Flags' 19 parks across the United States, Mexico and Canada.

 

Six Flags will use accesso's latest innovation in eCommerce, accesso SHOPLAND 4.0, which seamlessly incorporates a wide range of features including product up-selling and cross-selling, as well as support for a variety of unique promotional concepts.

 

"Our online revenue has increased significantly since we began using accesso's ecommerce solutions in 2006, said Michael Israel, senior vice president and CIO of Six Flags. "accesso's expertise in handling our high volume of ticketing along with their relentless focus on service, security and reliability is exactly what Six Flags expects for this important aspect of our business."

 

"The extension of our relationship speaks to our quality track record of delivering on Six Flags' dynamic business needs over the past five seasons," said Steve Brown, accesso CEO. "We look forward to continuing to provide our best-in-class ecommerce experience for Six Flags' guests through our innovative, revenue-focused approach to online sales."

Edited January 11, 2012 by jedimaster1227

[jedimaster1227]

http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=1658654

 

Six Flags Entertainment Corporation (NYSE: SIX) announced today that its board of directors has approved an increase in the company's ongoing quarterly cash dividend from six cents per common share to sixty cents per share. The first-quarter dividend will be payable March 12, 2012 to shareholders of record as of March 1, 2012.

In December 2011, the company announced a new credit agreement that provided incremental financial flexibility and in January 2012, the company announced a $250 million expansion of its share repurchase plan through 2015.

[bostonlva]

http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=1672607&highlight=

 

 

 

Six Flags Parks Introduce Slurpee® Drinks Availability Just in Time for Spring Break

GRAND PRAIRIE, Texas, March 14, 2012 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the global leader in regional theme parks, today announced a new partnership with 7-Eleven, Inc., the largest chain in convenience retailing, for its Slurpee® drink to be the Official Frozen Carbonated Beverage of Six Flags.

Slurpee fans can now enjoy their favorite frozen beverage at all 11 Six Flags U.S. theme parks, marking the first time in history the beverage has been widely distributed outside 7-Eleven retail stores. To celebrate, 7-Eleven and Six Flags will offer guests exclusive ride-time events at 7:11 p.m. during special nights at the parks, giveaways, games and other activities. In addition, an exclusive, refillable Slurpee souvenir cup will be available for purchase at all participating Six Flags parks starting Memorial Day weekend. Beginning June 1, guests may bring their 32-oz. Slurpee Six Flags Souvenir cup to a local 7-Eleven to refill their drink for only 99 cents.

In June, participating 7-Eleven stores will kick off the Twister Cup Sweepstakes and award one grand prize winner a trip to Six Flags Great America, which includes the ultimate "twisting" experience on X-Flight—the ground-breaking new wing coaster opening this spring. 7-Eleven and Six Flags fans can enter the sweepstakes by registering for Slurpee Nation Rewards at www.slurpee.com and redeeming the sweepstakes entry in the rewards catalog.

"Six Flags is an ideal destination for family and friends to join together and have fun, so we are thrilled to partner with 7-Eleven and provide our customers with a Slurpee drink to make their trip even more enjoyable," said Jeff Portugal, vice president of corporate alliances and partnership marketing at Six Flags. "Slurpee drinks will fit seamlessly into our beautiful theme park environment."

"Enjoying Slurpee drinks while spending a day at Six Flags in the spring or summer is a real treat for families, kids and teens," said Laura Gordon, 7-Eleven vice president of brand innovation." At some park locations where 7-Eleven may not have stores nearby and Slurpee drinks aren't available, the opportunity to enjoy the frozen beverage at Six Flags may be a new treat. Bottom-line, Six Flags and Slurpee beverages are all about having fun, so it's an ideal fit to make Slurpee drinks even more convenient for our customers where they play."

[bostonlva]

News Release

 

Elwood, Ind. - Red Gold, one of the nation’s largest full-line tomato processing companies, announced today a new partnership to be the “Official Ketchup of Six Flags”. This multi-year relationship includes Red Gold branded condiment stations and a signature Red Gold meatball sandwich served at select food locations in all domestic Six Flags parks. Red Gold will also receive in-park brand messaging across the Six Flags digital networks.

 

“Red Gold is thrilled to introduce its premium line of tomato products to Six Flags,” said Colt Reichart, Red Gold’s Manager of New Media Communications. “It is rewarding to serve Six Flags guests the quality tomato products that we have been producing and harvesting in the Midwest from our own Indiana, Ohio and Michigan fields since 1942.”

 

“This initiative proves that partnering with the world leader in thrills provides a unique and fun platform for executing brand building programs,” said David McKillips, Six Flags Senior Vice President of Corporate Alliances. “We look forward to seeing our partnership bloom over the coming years.”

 

 

http://www.insideindianabusiness.com/newsitem.asp?id=52535&ts=true#middle

[coasterbill]

As a ketchup enthusiast I'm thrilled about this news. Where do I buy my season pass?

[cal1br3tto]

But "Slurpee" is such a dumb name. I prefer buying them as ICEEs.

 

At least they're not Sno-Cones, where the syrup only gets down an inch or two...

[DarkStitch626]

I love how every company out there "Offers a premium line" of their product. Its like an advertising ploy so badly done. What ? is Red Gold going to say "As Red Gold we are pleased to offer you a trash heap of Red bloody goo and sloopy crap in a packet?"

 

Oh and offering guest a slurpee drink? Uh, most parks already have those Slush stations with like 30 flavors. So it sounds like a rebranding of those.

[larrygator]

For what it's worth. The Six Flags CEO was just on CNBC and stated that season pass sales are up 18% YOY.

[jedimaster1227]

http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=1715716&highlight=

 

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today announced a 10-year extension to their partnership agreement, designating Coca-Cola as Six Flags' Official Beverage Sponsor for all domestic parks. The new agreement begins January 2013 and builds on a 50-year relationship that began at Six Flags Over Texas, Six Flags' flagship park.

 

"We are extremely proud and excited to extend our valuable partnership with Coca-Cola, and expand our relationship that is built on innovation, service and quality brands," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

 

"This new agreement builds on 50 years of refreshing visitors at Six Flags parks. With acres of thrilling rides and attractions to explore, friends and families are sure to work up a thirst enjoying a day outdoors at one of Six Flags' 17 U.S. parks," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "Our diverse portfolio of full, low and no-calorie beverages offers the perfect choice for delicious, ice-cold refreshment for every Six Flags visitor."

 

The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts for Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas, juices and all frozen carbonated beverages. The companies will work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle® Zone, which first opened at Six Flags Great Adventure in Jackson, NJ in 2011.

 

Also, Six Flags and Coca-Cola will debut many marketing initiatives nationally, regionally and locally, including value-added promotions unique to each property, along with an extensive, fully-integrated media campaign featuring joint creative messaging on TV, radio, the internet and in cinemas. Additional programs will feature Six Flags rewards within the MyCokeRewards loyalty program, as well as social media and mobile phone campaigns.

 

In addition, Coca-Cola will be the Official Beverage Sponsor of many Six Flags special events, including spring and summertime music concerts and cultural events such as Festival Latino. Coca Cola will market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing on Coke's Swelter Stopper Tour.

[SharkTums]

Best Six Flags news ever!

[ginzo]

^Almost as good as if they were announcing the closure of SFA!

[DarienLaker]

^Almost as good as if they were announcing the closure of SFA!

 

Or if they were selling TGE!

[SharkTums]

Or Paving SFMM!