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Publicity stunt of Plopsaland Indoor Belgium


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Plopsaland Indoor in belgium is heading for a new publicity stunt.

 

One of the e co-founders (Gert Verhulst) was a singer of popular childrens songs in the 90's and he made a song about what he would do if he had 10.000.000 Belgian francs (250.000 EUR) in 92. Nowadays, Gert owns more then a million euro's so a few enthusiasts of the 90's asked him to do as he prommised in the song.

 

He used to sing that he would give away 100 kilo's of chocolate and give away free lemonade and build a carnival in this song. And that's exactly what they will do for promotion!

 

He agreed to open the doors of the small indoor park one day for free for the fan's of this song in the 90's and for a bunch of children in need. All tickets will be "sold" or given away in presales beacause of the amount of people that are intested. He will also give away one hundred kilo's of chocolate together with free lemonade for all the visitors that day.

 

Now that's a good example of how to promote your park and spoil your visitors. I wish more parks did something like this . Does anybody now any other park that did similar publicity stunts?

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http://www.youtube.com/watch?v=wcHE7DMGMIc

 

A video of Plopsaland Indoor, with the background music being the music this news item is about.

 

The translation of the chorus (starts at 00:36) where Gert mentions the chocolate and lemonade...it's very cheerful and happy, and it rhymes. But in English, not so much, but at least you'll understand what it's about...

 

if you had ten million

what would you then do

have a party and spend your money

 

I'd buy litres lemonade

hundred kilo chocolate

to give away to everyone

 

if you had ten million

what would you then do

have a party and spend your money

 

I'd have a funfair built

and yell it off the roofs

come all and play with me !

 

He already has the funfair (theme parks), now all he had to do was invite a few thousand people and give them lemonade and chocolate.

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