This is what people don't understand. As a base diamond elite, I got 50% off basically everything. Merchandise, food, dining pass, candy. A flat rate discount on flash pass, plus skip the line tickets. A free funnel cake, free icee, double rides on paid attractions. All that for $217 a year, and we had HITP to make it an even better value.
Now, a diamond pass gets you 20%, you pay $224, 50% a season pass for flash pass, 4 skip the line passes. Like what, that's a better value? It's not. If you want people to pay more, you need to give them something for it.