For those wondering why Cars: Since it's debut, the Cars franchise alone to date has generated $5 BILLION DOLLARS in sales for the Disney Consumer Products division. $5 BILLION!! It's become for boys what the Disney Princess franchise has become for girls. With Cars2 out in 2011 and Carsland in 2012, merchandise sales alone will no doubt keep Disney's pockets padded for years.
Not that I personally agree with using this as a basis for new additions. Also wish more unique big budget immersive attractions, like those in Tokyo and soon in HK, would get green lit here without having to have a movie tie-in. But the reality is, Disney's a business and if that's what it took for Anaheim to get the green light for the largest ride ever built by Disney and it's first big budget E-ticket in 17yrs**, then so be it!
**Sorry, don't count the half-arsed TOT or anything else at DCA a true Disney E-ticket.