Dollywood needs to go back to its roots just a bit. It is losing its southern charm that the previous management instilled. The country music throughout the park, actual craftsmen in craftsman valley, staff that have some southern charm, better food options, new big shows (fire on the mountain, paradise road, shakonohey), etc. You can go to downtown Gatlinburg stores and find more southern charm for free. You can find some rides, anakeesta opening up, chairlift, shows, music, moonshine, ober, and even coasters. Lightning Rod backfired on them by not operating despite all the hype. People who visited the park over the past year and a half just for lightning rod have largely been left frustrated. Add this to the fact that Dollywood has essentially abandoned their social media responsibilities is also discouraging. Their lack of communication on social media should serve as a textbook example of how not to operate. They can only ride the coattails of previous management employees like Barbara Joines and Ken Bell so many years ago. I'm sure the folks at Herschend Family Entertainment will realize this soon enough. In the meantime, I'm rooting for them and look forward to seeing them revamp a bit. They have tremendous potential but are stumbling a bit right now.