Universal Studios Hollywood (USH) Discussion Thread in Theme Parks, Roller Coasters, & Donkeys! Posted December 30, 2015 They are a Hospitality company. Hospitality companies have been doing this for years. I'm surprised the all year round parks have not done this before. What better way to move demand from one part of the week to another. From one part of the year to another. This is why I fly mid week and go on vacation when kids are in school. It is cheeper and less crowded. All parks should do this.