Wow, very interesting but doesn't Knott's already the same merchandise and pins? The more I look at the announcement, the more I think that this was meant for another park.
Although maybe unexpected it really is a nice idea, especially while the focus seems to be on improving the overall feel of the park through so many smaller initiatives that a guest may not directly see before adding in what I'm sure will be a great new attraction in a year or two. Raffi did the same when he was VP&GM up here and it paid off in 2006 and 2007. There were a lot of great new ideas and attention to small details that directly improved the guest experience for all types of guests. After visiting Knott's for the first time this year, I really enjoyed the park a lot. They're definitely going in the right direction.