^ I feel, as an enthusiast, that I don't need to follow marketing. I know of all the major additions to UK parks, and I don't need a park to generate excitement for me, I am either excited by a project or not. I will go to Alton Towers quite a lot this year and ride Sub Terra once or twice and that will probably be it. I didn't really see the point in Extremis, I found it a bit meh (the drop was good though).
Another thing: this will probably bring all the guests to Forbidden Valley, right next to Nemesis. That will mean bigger queues on Nemesis (a similar thing happened with Thi13teen & Rita).
I love Alton Towers to bits but I just find it so hard to get excited about this, I mean if I want to ride a drop ride I can go to Drayton Manor and ride one of the best in the world.
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SW7 is looking absolutely amazing, although as said on the SW7 Facebook page, a roller coaster themed around a large creature seems a bit too familiar: COUGHNEMESISCOUGH!