When Busch Gardens opens March 24, the emphasis will be on last year's new ride, since Verbolten won't roll until May.
"We'll market Mach Tower and Vanishing Point at first, then come on very strong for Verbolten when it opens," [Vice Presdient of Marketing Dan] Dipiazzo said Thursday.
The article, "Attractions Add Tech Touches" (Sunday, March 11), also notes that Verbolten is the most expensive attraction the park has built to date, that BGW will be speding "four times as much" to promote Verbolten than it did to promote Griffon, and that they'll be pushing their advertising beyond their usual markets (that is, Baltimore, Washington, DC, Richmond, Philadelphia, New York, and North Carolina) into Pittsburgh and Harrisburg, Pa.
The park is planning to start shooting their new Verbolten commerials "next week." My guess is that they're shooting for a Memorial Day Weekend opening for Verbolten, as they did for Mach Tower last year.