They've got a marketing campaign going for the waterpark addition. Right now, it seems that campaign goal is driving season pass sales and securing bookings for next season. As long as that plan is working as desired, why would they spend more money? Right now, we're quite handily marketing this thing for them - building buzz, clamoring for info, telling friends, "They're doing something, but I'm not positive what it is...". We are free viral marketing. The day the webcam moved, can't you see Tony or someone sitting in the office just slowly panning it back and forth, hoping someone will be tuned in at just the right time to screen-grab and share it? Because I can. They certainly didn't have to move the cam. But they did. And now we have a new tidbit. And we speculate and buzz about it in all of our enthusiast circles.
And that's your conspiracy theory for the day.
Jay